Rakuten

🎍 Rakuten New Year Point Up Festival 2026 🎍 No Shop Hopping Required! Up to 7x Points Based on Spending Rakuten’s New Year Point Up Festival (新春ポイントアップ祭) is back for 2026! This once-a-year New Year exclusive campaign offers up to 7x points based on your total purchase amount — no need to shop at multiple stores like the Shop Marathon. Unlike the Shopping Marathon, even purchases from a single store qualify for bonus points, making it perfect for buying lucky bags (fukubukuro), electronics, and other high-ticket items. 📅 Jan 1, 2026 (Thu) 0:00 – Jan 3, 2026 (Sat) 23:59 ※Entry opens: Dec 26, 2025 (Fri) 10:00~ Key Takeaways：Rakuten’s New Year Point Up Festival runs Jan 1–3, 2026, offering up to 7x points on a single store’s purchases — no shop-hopping needed. It’s tailor-made for big-ticket buys like fukubukuro or electronics. Entry is mandatory before you buy, so don’t skip that

🎉 Rakuten Grand Appreciation Festival – Starting Tonight at 8PM! 🎄 Last Big Sale of 2025 Rakuten Grand Appreciation Festival Starting Tonight at 8PM! Year-End Shopping Extravaganza 🛒 📅 EVENT PERIOD Dec 19 (Thu) 20:00 ~ Dec 26 (Thu) 01:59 *Entry required! Purchases before entry during the period are also eligible 🏃 Shop Marathon Bonus Up to 11x Points Standard 1x + Marathon 9x + Rakuma Bonus 1x 🎯 Participation Requirements ¥1,000+ per shop (tax incl.) 🔝 Points Cap 7,000 Points 💰 Cap Threshold ~¥78,000 (10 shops) 📆 Points Distribution Around Jan 15, 2026 ⏰ Expiration Date Until Feb 28, 2026 🔥 Enter Now 📖 Shop Marathon Strategy Guide Key Takeaways：Rakuten’s year-end Grand Appreciation Festival runs Dec 19–26, 2025, offering up to 11x points through the Shop Marathon and 50% off coupons. To max out points, spend across 10+ shops hitting the ~¥78,000 cap, and mark Dec 20 & 25