Lifestyle

Key Takeaways：Matsuya, Matsunoya, and Sushimatsu are giving away free Kobito-Dukan pouches with kids’ meals from May 12, 2026. Six exclusive designs are randomly distributed while supplies last, plus an SNS campaign offers a giant plush and 5,000 Matsuya Points. Matsuya Foods x Kobito-Dukan Collaboration Returns Matsuya Foods Holdings will launch the second installment of its collaboration with the popular children’s book series Kobito-Dukan (by Toshitaka Nabata, published by Rokurinsha) starting 10:00 AM on Tuesday, May 12, 2026. The campaign runs at all Matsuya beef bowl restaurants, Matsunoya tonkatsu shops, and Sushimatsu sushi specialty stores nationwide. Kobito-Dukan celebrates its 20th anniversary in 2026, with cumulative sales exceeding 3.2 million copies and 444 unique kobito creatures introduced across 13 volumes. Campaign Overview Period Matsuya & Matsunoya: May 12 (Tue) 10:00 to June 30 (Tue) 9:59, 2026 Sushimatsu: May 12 (Tue) 11:00 to June 29 (Mon) closing, 2026 Participating Stores All Matsuya, Matsunoya, […]

Key Takeaways：KFC Japan raises prices on Original Chicken, Boneless Kentucky, and drinks by 20 yen each from May 7, 2026, but burgers and combos stay the same. Half-price Colonel Crispy (140 yen), rotating weekly side coupons, and the 550 yen Kenta Lunch combo soften the blow for regulars. KFC Japan to Revise Prices from May 7, 2026 Kentucky Fried Chicken Japan announced that, effective Thursday, May 7, 2026, it will revise the prices (tax included) of in-store and delivery menu items at all KFC locations nationwide. The revision reflects ongoing increases in raw material, energy, and logistics costs, and is intended to maintain quality and service while ensuring stable supply. Main Price Changes Key adjustments to in-store single-item menus include: Original Chicken: +20 yen Boneless Kentucky: +20 yen Drinks (all sizes): +20 yen Meanwhile, signature burgers (Chicken Fillet Burger, Spicy Chicken Fillet Burger, Cheese Chicken Fillet Burger, Double Chicken Fillet

Key Takeaways：KFC Japan is slashing its popular Colonel Crispy from 290 yen to just 140 yen for nearly a month, from May 7 to June 2, 2026. It’s a perfect cheap treat to grab while the half-price deal lasts at participating stores nationwide. KFC Offers Popular Side Menu at Half Price Kentucky Fried Chicken Japan Co., Ltd. (President: Atsushi Nashima; Headquarters: Yokohama, Kanagawa) will hold the “Colonel Crispy 1-Piece Half-Price” campaign at KFC stores nationwide from Thursday, May 7 through Tuesday, June 2, 2026. The promotion is timed for the period when customers have settled into new schools or jobs about a month after the start of Japan’s spring season. What Is Colonel Crispy? Colonel Crispy is one of KFC Japan’s most popular side menu items, featuring a crispy, fragrant exterior and juicy interior. Light chicken breast meat is seasoned with a base of garlic and soy sauce, coated in

Key Takeaways：Jolly Pasta kicks off its Sicily Edition fair on May 7, 2026, at all 322 locations, with three new lemon- and ricotta-based dishes plus a chilled mentaiko capellini for early summer. Highlights include a Lemon Cream Cheese Smoked Salmon Carbonara (1,529 yen) and a three-stage chilled capellini tasting experience. Jolly Pasta to Launch Southern Italy Fair: Sicily Edition Jolly Pasta, the pasta specialty chain operated under Zensho Holdings, will launch its Southern Italy Fair: Sicily Edition starting Thursday, May 7, 2026. As the second installment of the Southern Italy Fair that began in April, this edition features Sicily — the Mediterranean island — as its theme. Three new limited-time dishes using lemon and ricotta cheese will be served, along with the start of chilled pasta sales perfect for early summer. The campaign rolls out at all 322 locations (as of April 30). Sicily-Inspired New Menu Lemon Cream Cheese and

Key Takeaways：Sushiro is rolling out a Golden Week tuna deal from April 30 to May 10, 2026, dropping Premium Chu-toro from 180 yen to just 110 yen. The new Jumbo Negitoro Gunkan, packing about 1.5x more tuna, also starts at 110 yen with 2.35 million servings available nationwide while supplies last. Sushiro Unveils Golden Week Tuna Bargain Campaign Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; President: Kohei Arai) will launch a Golden Week limited campaign starting Thursday, April 30, 2026. The popular “Premium Chu-toro (Medium Fatty Tuna),” normally sold from 180 yen (tax included), will be available from just 110 yen (tax included), and the new “Jumbo Negitoro Gunkan” — featuring approximately 1.5 times more tuna than the regular version — will also be sold from 110 yen (tax included) at Sushiro locations nationwide. “Straight to Sushi!” — Over 40 Years of Dedication Sushiro originated from a single standing-style