Hama Sushi Launches “Umi-Neta Summer Festival Vol. 2” on July 28
Hama Sushi Co., Ltd. (President: Satoshi Minami; Head Office: Minato-ku, Tokyo), the conveyor-belt sushi chain operated under ZENSHO Holdings, will hold “Hama Sushi’s Umi-Neta Summer Festival Vol. 2” at stores nationwide starting Tuesday, July 28, 2026.
The first round of the festival kicked off on Tuesday, July 14, headlined by “Sanriku-Grown Thick-Cut Coho Salmon” at 100 yen (110 yen incl. tax), and proved highly popular with diners. Vol. 2 builds on that success with seasonal summer toppings and a genuinely rare cut.
The Headliner: Domestic Raw Mackerel at 100 Yen (110 Yen incl. tax)
The star of Vol. 2 is domestic raw mackerel (nama saba), prized for its rich fat content and firm texture, offered at just 100 yen (110 yen incl. tax). It delivers the sweet, oily depth typical of blue-backed fish along with the silky mouthfeel that only raw preparation provides — a rare find at this price point.
Marinated Firefly Squid from Toyama Prefecture
Marinated firefly squid (hotaru-ika) from Toyama Prefecture joins the lineup at 160 yen (176 yen incl. tax). Its springy bite and the deep, pleasantly bitter flavor of the innards make it addictively good — an adult-oriented topping that pairs beautifully with sake.
“Shifuku no Ikkan” Series: Mediterranean Bluefin Tuna Cheek
From the premium “Shifuku no Ikkan” (Blissful Single Piece) series comes Mediterranean bluefin tuna cheek meat at 290 yen (319 yen incl. tax). Cheek meat is a rare cut — only a small amount can be taken from each bluefin tuna — with a firm, meaty texture and concentrated umami distinct from both lean akami and fatty otoro. Getting to try this cut at a conveyor-belt sushi chain is a genuine treat.
Menu and Prices at a Glance
- Domestic Raw Mackerel: 100 yen (110 yen incl. tax)
- Marinated Firefly Squid from Toyama Prefecture: 160 yen (176 yen incl. tax)
- Mediterranean Bluefin Tuna Cheek (Shifuku no Ikkan series): 290 yen (319 yen incl. tax)
* Prices differ at some locations.
* Available while supplies last.
* Sales periods vary for some items.
* Planned for sale at 678 stores (as of July 27).
* Images are for illustration purposes only.
Win a 3,000 Yen Dining Voucher via the Official X Account
To mark the launch, the official Hama Sushi X (formerly Twitter) account is running a giveaway in which a total of 80 winners will each receive a 3,000 yen dining voucher valid at Hama Sushi. Entry details are announced through posts on the official X account, so it is worth checking before your visit.
Event Details
- Event: Hama Sushi’s Umi-Neta Summer Festival Vol. 2
- Start Date: Tuesday, July 28, 2026
- Locations: Hama Sushi stores nationwide (678 stores planned, as of July 27)
- Operator: Hama Sushi Co., Ltd. (ZENSHO Holdings Group)
Domestic raw mackerel for 100 yen (110 yen incl. tax), marinated firefly squid from Toyama, and a rare bluefin tuna cheek cut — this is a lineup built around the best of summer seafood. If you are in Japan this season, stop by your nearest Hama Sushi and enjoy the Umi-Neta Summer Festival Vol. 2.