When does Yoshinoya's Premium Gyu-Ju launch?

It launches on Thursday, May 7, 2026, at 11:00 AM at Yoshinoya stores across Japan.

How much does the Premium Gyu-Ju cost?

The base price is 1,098 yen. Dine-in is 1,207 yen (tax incl.) including miso soup, takeout is 1,185 yen.

What's in the Premium Gyu-Ju bowl?

Marbled domestic Japanese beef grilled in sukiyaki sauce, sweet long green onions, knotted shirataki noodles, and fresh nama shichimi.

What is the Gyu-Hokke Set?

A limited-time set with grilled hokke mackerel, simmered beef, rice, miso soup, and grated daikon for 899 yen dine-in.

Can I get the Gyu-Hokke Set for takeout?

No, the Gyu-Hokke Set is dine-in only. Availability and pricing may also vary depending on the store location.

Yoshinoya Launches New 'Premium Gyu-Ju' Beef Bowl

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Key Takeaways：Yoshinoya rolls out its new ‘Premium Gyu-Ju’ beef bowl on May 7, 2026, featuring marbled domestic Japanese beef grilled slice by slice in sukiyaki sauce. A limited ‘Gyu-Hokke Set’ pairs simmered beef with grilled hokke mackerel for diners who want both fish and meat in one meal.

Yoshinoya Unveils Luxurious New ‘Premium Gyu-Ju’ Beef Bowl

Yoshinoya Co., Ltd. (President: Tetsuya Naruse) launched its new product ‘Premium Gyu-Ju’ (Zeppin Gyu-Ju) on Thursday, May 7, 2026, at 11:00 AM, allowing customers to fully savor the rich flavor of beef. Simultaneously, the limited-time ‘Gyu-Hokke Set’ debuts, offering both fish and beef in one meal — giving diners a versatile lineup to suit any mood or dining occasion.

Crafted for Yoshinoya Beef Lovers

The ‘Premium Gyu-Ju’ features carefully selected, well-marbled domestic Japanese beef, grilled one slice at a time and coated in Yoshinoya’s signature sukiyaki sauce. It is paired with sweet long green onions and flavor-soaked knotted shirataki noodles, creating a truly artisanal dish.

One bite delivers the rich, fragrant umami of domestic beef. The included ‘Nama Shichimi’ (fresh seven-spice blend) adds a refreshing aroma and gentle heat, offering delightful flavor variations throughout the meal. This special, limited-quantity dish is one to savor.

‘Premium Gyu-Ju’ Product Details

Launch Date: Thursday, May 7, 2026, 11:00 AM
Includes: Beef bowl, nama shichimi, miso soup (dine-in only)
Base Price: 1,098 yen
Dine-in (tax incl.): 1,207 yen
Takeout (tax incl.): 1,185 yen (miso soup not included)

‘Gyu-Hokke Set’ — Enjoy Both Fish and Beef

The limited-time ‘Gyu-Hokke Set’ features plump, fatty hokke mackerel grilled to fluffy perfection, paired with simmered beef. The tender fish flesh and the umami-rich simmered beef harmonize beautifully, creating a deeply satisfying meal. Yoshinoya plans to continue rolling out more fish-and-beef combination menus going forward.