Eat for Less

Key Takeaways: Sushiro drops Premium Chu-toro from 180 yen to 110 yen (tax included) between April 30 and May 10, 2026, and adds a Jumbo Negitoro Gunkan with about 1.5 times the usual negitoro at 110 yen, capped at 2.35 million servings. Prices vary by store, and takeout-only Sushiro To Go and Kyotaru locations are excluded. Sushiro Unveils Golden Week Tuna Bargain Campaign Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; President: Kohei Arai) will launch a Golden Week limited campaign starting Thursday, April 30, 2026. The popular “Premium Chu-toro (Medium Fatty Tuna),” normally sold from 180 yen (tax included), will be available from just 110 yen (tax included), and the new “Jumbo Negitoro Gunkan” — featuring approximately 1.5 times more tuna than the regular version — will also be sold from 110 yen (tax included) at Sushiro locations nationwide. “Straight to Sushi!” — Over 40 Years of Dedication Sushiro […]

Key Takeaways: Burger King Japan brings back its Sumo Association–endorsed mega burger on May 1, 2026: five flame-grilled patties and eight slices of cheddar, totaling 1,856 kcal and 661g. It costs 2,890 yen alone or 3,190 yen as a set, with an original sticker while supplies last. No reservations, and you can ask for ‘Half Cut’ at the register. Burger King® and Japan Sumo Association Collaboration Returns BK Japan Holdings Inc. has announced the limited-time launch of the ‘Baby Body Burger II (二代目BABY BODY BURGER)‘ starting Friday, May 1, 2026, officially endorsed by the Japan Sumo Association. Following last year’s successful collaboration, this year’s edition returns even bigger to celebrate Japan’s national sport, sumo. A ‘Yokozuna-Class’ Mega Cheeseburger The Baby Body Burger II features Burger King®’s signature five 100% flame-grilled beef patties stacked with eight slices of cheddar cheese, creating a powerful clash of meat and cheese in this oversized

Key Takeaways: Musashino Mori Coffee rolls out its early summer lineup at all locations from Thursday, April 23, 2026, led by the Iced Choco Mint Latte and Iced Lemon Coffee Soda from 638 yen incl. tax. The first 50 customers per store who order the Bird Friendly® Peru La Florida coffee also receive a cork coaster. Musashino Mori Coffee Launches Early Summer Menu on April 23, 2026 Skylark Restaurants’ cafe and dining brand Musashino Mori Coffee will launch a refreshing early summer menu featuring new beverages, sweets, and food items at all locations starting Thursday, April 23, 2026. Three distinctive adult-oriented drinks made with the brand’s carefully selected dark-roast espresso will debut, and last year’s highly popular matcha Mont Blanc sweets will also make a comeback. Highlights of the Early Summer New Menu 1. Three Distinctive Drinks Featuring Bold Espresso Using a dark-roasted, deeply flavored signature espresso, these visually stunning

Key Takeaways: Burger King Japan opens its King Fusion sundae line on Friday, April 24, 2026 with the Pineapple & Waffle Sundae at 490 yen including tax. Soft-serve is layered with golden pineapple sauce and caramelized coconut waffle pieces at the top and bottom of the cup. Quantities are limited, delivery is excluded, and some stores do not carry it. Burger King® Introduces New King Fusion Sundae Series BK Japan Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Nomura) will launch a brand-new sundae series called King Fusion on Friday, April 24, 2026, starting with the limited-edition King Fusion Pineapple & Waffle Sundae. About the Pineapple & Waffle Sundae The King Fusion Pineapple & Waffle Sundae features creamy soft-serve ice cream paired with a refreshing pineapple sauce made with juicy golden pineapple pulp, topped with crunchy caramelized coconut waffle pieces. The coconut aroma adds a fragrant sweetness to every bite.

Key Takeaways: Order the Spring Value Set between April 27 and May 3, 2026, and you get a 500ml Coca-Cola or Coca-Cola Zero free, normally 200 yen. Takeout sets start from 1,399 yen, with total savings reaching 6,371 yen. The set itself runs until May 31, but the free drink covers only these seven days. Domino’s Pizza Japan Launches Golden Week Campaign Japan’s No.1 pizza delivery chain Domino’s Pizza is running a 7-day limited campaign from Monday, April 27 to Sunday, May 3, 2026, offering a free 500ml bottle of Coca-Cola with every order of the Spring Value Set. With the regular 200-yen drink included free, customers can save up to 6,371 yen in total during this Golden Week week-long promotion. About the Spring Value Set The Spring Value Set features the seasonal “Asari & Sakura Shrimp Spring Quattro” pizza paired with your choice of pizza and side menu items.

Key Takeaways: Yoshinoya sells two regular-size gyudon bento together for 800 yen before tax (864 yen with tax) from 11:00 AM on April 23 through 3:00 PM on May 7, 2026. The same pricing applies to orders of three or four. Takeout only — dine-in and delivery are excluded, and some locations do not participate. Yoshinoya Kicks Off Golden Week Limited Campaign Yoshinoya Co., Ltd. is running the “Two Gyudon Bento for 800 Yen Campaign” at Yoshinoya stores nationwide from 11:00 AM on Thursday, April 23, 2026 through 3:00 PM on Thursday, May 7, 2026. This special promotion aims to make it easier for customers to enjoy Yoshinoya’s signature flavors during Golden Week outings and at-home gatherings. Campaign Highlights Customers can purchase two regular-size gyudon (beef bowl) bento boxes together for a special price of 800 yen before tax (864 yen including tax). The campaign pricing also applies when purchasing

Key Takeaways: Starbucks Japan’s first collaboration with Seoul streetwear label thisisneverthat reaches the official online store on April 28, 2026, from 6:00 AM. The lineup runs from an ¥8,800 T-shirt and cap to ¥18,700 waffle hoodies, plus stainless bottles and a 15L packable backpack. Launch day is capped at one item per product per order, while supplies last. Starbucks Partners with Korean Streetwear Brand for First-Ever Collaboration Starbucks Coffee Japan has announced its first-ever collaboration with thisisneverthat, a streetwear brand from Seoul, South Korea. The collection, themed around the concept of neverthatcoffee, launches on Tuesday, April 28, 2026 at the Starbucks official online store in Japan. The “neverthatcoffee” Concept thisisneverthat is one of Korea’s leading streetwear brands, drawing inspiration from global street culture, music, and youth movements. Founded in Seoul in 2010, the brand is known for reinterpreting 90s American and Japanese youth culture, skate, military, and outdoor aesthetics through

Key Takeaways: Nakau brings back its Cold Tantan Udon on Tuesday, April 28, 2026, from 11:00 AM at 446 stores, this time with a numbing mala sauce built on seven spices including cumin and star anise. A regular serving is 690 yen including tax, with soba and onsen egg versions alongside. Takeout is available. Nakau Unveils a Bold New Summer Menu Nakau Co., Ltd., a subsidiary of Zensho Holdings operating donburi and Kyoto-style udon restaurants, will launch its new summer item “Shibikara Mala Cold Tantan Udon” from 11:00 AM on Tuesday, April 28, 2026, at 446 stores nationwide. Product Highlights Nakau is once again offering its popular summer staple “Cold Tantan Udon,” but this year introduces an upgraded version that delivers an even more numbing spiciness and rich flavor. Signature Mala Sauce The Cold Tantan Udon is topped with crisp shredded white scallions and a special mala sauce made with

Key Takeaways: Big Boy and Victoria Station begin their Uji Matcha Dessert Fair on April 23, 2026, with four limited-time desserts at 168 locations nationwide. The Uji Matcha Fudge Sundae pairs a warm brownie with matcha ice cream for 539 yen including tax, and any dessert order adds the all-you-can-drink bar for 165 yen. Big Boy Announces the “Uji Matcha Dessert Fair” Big Boy Japan, a subsidiary of Zensho Holdings, will launch the “Uji Matcha Dessert Fair” at its hamburger and steak restaurants “Big Boy” and “Victoria Station” starting Thursday, April 23, 2026. Four limited-time desserts blending Japanese and Western flavors will be available at 168 locations nationwide (as of April 21). Featured New Item: Uji Matcha Fudge Sundae The star of the fair, the Uji Matcha Fudge Sundae, features a warm brownie topped with matcha ice cream made from premium Uji matcha, finished with white chocolate, whipped cream, nuts,

Key Takeaways: Buy any main menu item at Matsuya for dine-in or takeout from 10:00 AM on Tuesday, April 21, 2026, and you get a Free Side Menu Coupon for your next visit — one per main item. Choose potato salad, raw egg, kimchi, or miso soup (takeout only). Nationwide except airport and highway branches; delivery excluded. Matsuya Foods Holdings Co., Ltd. will begin distributing “Free Side Menu Coupons” at its popular beef bowl, curry, and set meal chain Matsuya, starting from 10:00 AM on Tuesday, April 21, 2026. This major campaign commemorates Matsuya Foods’ 60th anniversary, offering customers a convenient and satisfying dining experience amid their busy daily lives. Campaign Overview Customers who purchase a main menu item for dine-in or takeout will receive a “Free Side Menu Coupon” valid for their next visit. On the next visit, one coupon can be used per main menu item purchased. Campaign