Eat for Less

Key Takeaways: From May 26, Hama Sushi’s Nippon Umaneta Festival Vol. 2 brings Sanriku large-cut silver salmon and Hokkaido hokke tempura nigiri at 110 yen tax included, alongside Funka Bay large scallops at 176 yen and Toyama Bay raw firefly squid at 231 yen. Roughly 670 stores take part, while supplies last. An X giveaway running May 25–27 awards 3,000 yen vouchers to 80 winners. Hama Sushi Announces Nippon Umaneta Festival Volume 2 Hama Sushi, the popular conveyor belt sushi chain operated under Zensho Holdings, will launch the Hama Sushi Nippon Umaneta Festival Vol. 2 starting Tuesday, May 26, 2026, at locations nationwide across Japan. This is the second installment of the highly anticipated campaign featuring carefully selected seasonal ingredients from across Japan at affordable prices. The first volume, which launched on May 12 featuring items like Hokkaido-caught vinegared herring, received tremendous customer praise, paving the way for this second […]

Key Takeaways: From Thursday, May 28, 2026, La・Ohana serves Fresh Blueberry Hawaiian Pancakes at ¥1,380 (¥1,518 incl. tax) and a Fresh Blueberry Açaí Bowl at ¥1,280 (¥1,408 incl. tax) at all locations. DiverCity Tokyo Plaza charges ¥200 more per item, and Zushi Coast adopts that pricing from July 1. The run is tentative and may end without notice. A Taste of Hawaii: New Early-Summer Treats Arriving Hawaiian dining & cafe La・Ohana, operated by Skylark Restaurants Co., Ltd., is launching new limited-time menu items from Thursday, May 28, 2026. Featuring large, juicy fresh blueberries paired with Hawaiian flavors, these two new offerings are the perfect early-summer reward for yourself. New Menu Highlights Fresh Blueberry Hawaiian Pancakes Price: ¥1,380 (¥1,518 incl. tax) Fluffy, chewy original pancakes topped with an abundance of fresh blueberries and a mountain of light, airy whipped cream. The burst of fresh blueberries is beautifully enhanced by rich mascarpone

Key Takeaways: Burger King opens 8 new restaurants across Kanagawa, Fukuoka, Chiba, Osaka, Niigata, and Ibaraki between May and June 2026, including its return to Niigata after 7 years at AEON Mall Niigata Kameda IC on June 11. That brings the chain to 362 stores nationwide as of June 25, 2026, on the way to 600 by the end of 2028. Burger King Returns to Niigata After a 7-Year Absence BK Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Kazuhiro Nomura) will open a total of 8 new restaurants across Kanagawa, Fukuoka, Chiba, Osaka, Niigata, and Ibaraki between May and June 2026. The most notable opening is the return of Burger King® to Niigata Prefecture after 7 years, with the new “Burger King® AEON Mall Niigata Kameda IC” store launching on Thursday, June 11. With these 8 new openings, Burger King® will operate 362 stores nationwide as of June

Key Takeaways: Yumean’s Early Summer Cool Breeze Fair runs May 21 through July 8, 2026, at all locations. The whole live-killed conger eel tendon returns at 1,539 yen tax included, served with six tempura varieties, and the pure ice shaved ice arrives early this year, starting at 659 yen. A 10% late-night surcharge applies after 10 PM. Yumean Debuts the Early Summer Cool Breeze Fair Skylark Restaurants’ Japanese restaurant chain Yumean launches the Early Summer Cool Breeze Fair on Thursday, May 21, 2026. The lineup features a hearty whole live-killed conger eel overflowing from its bowl, refreshing lemon dishes, numbingly spicy menus with Sichuan peppercorn, and Yumean’s signature pure ice shaved ice. Fair Overview Locations: All Yumean restaurants (availability and pricing may vary by store) Period: Thursday, May 21 – Wednesday, July 8, 2026 Notes: 10% late-night surcharge after 10 PM; limited items sold while supplies last Highlight 1: Whole

Key Takeaways: Three Asian-inspired burgers arrive at Zetteria on Wednesday, May 27, 2026: the Asian Garlic Shrimp Beef Burger and Asian Garlic Shrimp Burger at 590 yen each, and the Sweet Chili Chicken Burger at 520 yen. Sales run until mid-June while supplies last, at 269 stores excluding select locations. Zetteria Hosts Early Summer Asian Burger Fair Burger One Co., Ltd. (President: Taishi Kimura, Headquarters: Minato-ku, Tokyo), operator of the hamburger chain Zetteria, will hold a limited-time Asian Burger Fair starting Wednesday, May 27, 2026. The fair introduces three new burger items featuring Asian-inspired flavors perfect for the early summer season. Three New Burger Highlights Asian Garlic Shrimp Beef Burger (590 yen) The fair’s headline item features the innovative combination of shrimp and beef. A 100% beef patty is paired with two crispy popcorn shrimp, special garlic shrimp sauce, lettuce, sliced tomato, and mayonnaise, all sandwiched in a soft, smooth

Key Takeaways: From May 21 to June 10, 2026, Gusto takes 26% off 20 popular items at every location nationwide. Coupons come through the Skylark app, LINE Coupons, the official X and Instagram accounts, or SmartNews. The returning cold noodles fall to ¥629–¥703, and the new pure-ice shaved ice series runs through October 21. Gusto Launches ‘26% OFF Popular Menu Coupon Fest’ for a Limited Time Gusto, the family restaurant chain operated by Skylark Restaurants Co., Ltd. (a Skylark Holdings company), will roll out the ‘26% OFF Popular Menu Coupon Fest’ from Thursday, May 21, 2026. To match the early summer heat, the brand will also bring back its popular pure-ice shaved ice and cold noodle lineups. Campaign Overview Period: Thursday, May 21, 2026 – Wednesday, June 10, 2026 Locations: All Gusto restaurants nationwide Eligible Items: 20 popular menu items at 26% OFF Coupon Channels: Skylark App / Gusto Official

Key Takeaways: From May 21, 2026, La·Ohana’s Weekday Special pairs any of 17 Hawaiian mains with a drink from 1,490 yen (1,639 yen incl. tax), served weekdays until 17:00 at four stores. Loco Moco, garlic shrimp and Diamond Head sirloin steak are all on the list, and dessert, lobster bisque or all-you-can-eat focaccia can be added from 250 yen. Skylark’s Hawaiian Restaurant La·Ohana Refreshes Weekday Lunch Sets La·Ohana, a Hawaiian dining cafe operated by Skylark Restaurants Co., Ltd., will refresh its weekday-only “Weekday Special” menu starting Thursday, May 21, 2026 at select locations, offering an even more attractive lineup. Weekday Special Overview Start Date: Thursday, May 21, 2026 Price: From 1,490 yen (1,639 yen incl. tax) Includes: Choice of 17 main dishes + drink Available: Weekdays until 17:00 only Featured Main Dishes Loco Moco – 1,490 yen (1,639 yen incl. tax) An iconic Hawaiian comfort food born in a small

Key Takeaways: From May 18 to 22, 2026, the Burger King app releases coupons daily from 2:00 PM, cutting 300 yen off five Whopper sets — up to 29% off, with the Whopper Cheese Set dropping from 1,040 yen to 740 yen. Dine-in and takeout only, up to three sets per order, app registration required. Burger King Japan Launches Whopper Festival to Celebrate 350-Store Milestone BK Japan Co., Ltd. is celebrating surpassing 350 stores nationwide (355 stores as of May 14, 2026) with a special Whopper Festival, running for five days from Monday, May 18 to Friday, May 22, 2026. Each day from 2:00 PM, the official app will distribute exclusive coupons offering 300 yen off and up to 29% discount on five popular Whopper sets. Campaign Overview Period: May 18 (Mon) – May 22 (Fri), 2026 Time: From 2:00 PM each day Distribution: Burger King official app exclusive coupons

Key Takeaways: Two white peach drinks arrive at all 77 MOS Burger & Cafe locations from May 20 through early September 2026: Dessert Shake Peach Tea (S only, 480 yen) layers Kandy tea syrup with vanilla shake and whipped cream, while Chunky Peach Iced Tea (M only, 430 yen) adds a hand-cut lemon wedge. Neither qualifies for drink set discounts. MOS Food Services, Inc. will release two summer-perfect white peach drinks for a limited time at all 77 MOS Burger & Cafe locations nationwide (as of end of April 2026), starting Wednesday, May 20, 2026. New sweets and a new standard salad will also launch simultaneously, offering an enriched menu lineup tailored to cafe demand. Two Featured White Peach Drinks Dessert Shake Peach Tea (S size only, 480 yen) A premium dessert shake crafted like a parfait, where the elegant aroma of black tea blends with sweet peach flavor. Made

Key Takeaways: From 11:00 on May 14 to 15:00 on May 28, 2026, six popular toppings cost a base 100 yen (110 yen dine-in, 108 yen takeout) at Yoshinoya stores nationwide. The lineup adds Mentai-Takana Mayo, and the Ruro-rou Beef Bowl and Ruro-rou Black Curry are 48 yen off during the same period. Yoshinoya Holds Topping Festival with 6 Popular Toppings at 100 Yen Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will hold the Topping Festival at Yoshinoya stores nationwide from 11:00 on Thursday, May 14, 2026 to 15:00 on Thursday, May 28, 2026. During the campaign, six popular toppings will be offered at a base price of 100 yen (110 yen tax-included for dine-in, 108 yen tax-included for takeout). Campaign Overview The campaign offers six popular toppings at special prices. Customers can add their favorite toppings not only to beef bowls but also to set meals and