COCO’S Launches “Summer Beef Hamburg Steak Fair” on July 31 — Four Hearty Takes on Its 100% Beef Classic

Key Takeaways:COCO’S kicks off its Summer Beef Hamburg Steak Fair on July 31, 2026, serving four takes on its 100% beef signature dish: garlic, green onion & salted lemon, a cut steak combo, and a fry combo. Prices run 1,309–2,079 yen with tax, and the fair lasts until late August at about 504 stores nationwide — a solid excuse to load up on protein when the summer heat hits.

COCO’S Japan Co., Ltd. (headquartered in Minato-ku, Tokyo; President: Naoya Ichiki), part of the Zensho Holdings group, will kick off its Summer Beef Hamburg Steak Fair at COCO’S family restaurants nationwide starting Friday, July 31, 2026.

About the Fair

The Beef Hamburg Steak is a signature COCO’S dish made with 100% beef, prized for its rich, meaty flavor and coarsely ground texture. Timed for the season when the summer heat makes you crave a hearty meat fix, the fair pairs the classic hamburg steak with appetite-stirring garlic, refreshing green onion and salted lemon, fried favorites such as shrimp, and cut steak — four combinations in all.

Fair Menu Lineup

Beef Hamburg Steak – Garlic

A stamina-packed plate topped with deep-fried garlic and garlic sprouts. Its bold, savory aroma whets the appetite even on the hottest days. Priced at 1,190 yen (1,309 yen with tax).

Beef Hamburg Steak – Green Onion & Salted Lemon

Crisp green onions and a salted lemon sauce make for a light, refreshing take perfect for summer. Priced at 1,190 yen (1,309 yen with tax).

Beef Hamburg Steak & Cut Steak

A luxurious, filling combination that lets you savor beef two ways, with juicy cut steak alongside the hamburg steak. Priced at 1,890 yen (2,079 yen with tax).

Beef Hamburg Steak – Fry Combo

A must for fried-food lovers, served with fried shrimp and a crab cream croquette. Priced at 1,290 yen (1,419 yen with tax).

Price List

  • Beef Hamburg Steak – Garlic: 1,190 yen (1,309 yen with tax)
  • Beef Hamburg Steak – Green Onion & Salted Lemon: 1,190 yen (1,309 yen with tax)
  • Beef Hamburg Steak & Cut Steak: 1,890 yen (2,079 yen with tax)
  • Beef Hamburg Steak – Fry Combo: 1,290 yen (1,419 yen with tax)
  • Extra garlic: 160 yen (176 yen with tax)

Availability and Notes

  • Start date: Friday, July 31, 2026
  • End date: scheduled to end in late August
  • Available at approximately 504 stores nationwide (as of July 22)
  • Not offered at airport locations
  • Served with a heating pellet — please cook thoroughly before eating
  • Takeout is not available

Beat the summer fatigue with a protein-packed, 100% beef hamburg steak. Head to your nearest COCO’S and enjoy your favorite combination during the Summer Beef Hamburg Steak Fair.

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