Matsuya Foods Holdings has announced Sozai Festival Vol. 3, a joint online event held together with au Commerce & Life, Skylark Holdings, Nine Block (Osaka Ohsho), Joyfull Shoji, and Yoshinoya on the shopping platform au PAY Market. The sale runs from 12:00 a.m. on July 23 to 9:59 a.m. on July 26, 2026, letting shoppers stock up on the signature flavors of five leading Japanese restaurant chains at bargain prices.
What Is the Sozai Festival?
The Sozai (deli food) Festival is a campaign that brings the authentic taste of popular restaurant chains to home tables at attractive prices. Following Vol. 2 in April 2026, which featured Matsuya, Skylark, Osaka Ohsho, and Joyfull, the beef bowl chain Yoshinoya now joins the lineup, making it a five-company collaboration. With food prices continuing to rise, the event is designed to ease the burden of cooking during the summer holidays.
Main Campaign Offers
- Up to 65% off flash sales: flagship items from each brand at special prices
- Up to 50% points back: Ponta Pass members earn up to 50% in Ponta points on eligible purchases
- Discount coupons: a five-store common coupon worth 250 yen off purchases of 3,000 yen or more and 500 yen off 5,000 yen or more, 100-yen coupons for each store, plus a limited-quantity flash coupon offering 3,333 yen off orders of 3,333 yen or more
- Time-sale relay: headline products from each brand appear one after another at special prices throughout the event
Matsuya’s Featured Deals
Lactobacillus Gyumeshi 40-Pack (65% Off)
Normally 24,000 yen, this bulk set drops to a special price of 8,400 yen. It keeps the full flavor of Matsuya’s signature gyumeshi beef bowl while adding 10 billion Shield Lactobacillus per pouch for a health-conscious twist. Each serving is ready in minutes via microwave or hot-water bath, making it ideal for summer kitchens where no one wants to turn on the stove and dramatically cutting the effort of preparing kids’ lunches and dinners over the school break.
Dream Gacha (5,999 yen)
A lucky-draw set in which one in five buyers is guaranteed a Prize B or higher, with top sets worth up to 27,420 yen. Even non-winning boxes are guaranteed to contain at least 13,420 yen worth of food, so every purchase comes out ahead. The lineup includes the Premium Gyumeshi topping, which has sold over 100 million servings, along with popular items like Umatoma (tomato beef) and Shkmeruli chicken.
Live Commerce Broadcast
From 6:00 p.m. to 7:30 p.m. on July 23, 2026, store representatives from each brand will appear on the Live TV feature of the au PAY Market app to showcase festival products. Viewers can learn about each item in real time and purchase directly from the viewing screen for a seamless, interactive shopping experience.
Event Overview
- Event name: Sozai Festival Vol. 3
- Period: July 23, 12:00 a.m. to July 26, 9:59 a.m., 2026
- Venue: special sale pages on au PAY Market
- Participating brands: Matsuya, Skylark, Osaka Ohsho, Joyfull, Yoshinoya
For households dreading the daily question of what to cook this summer, this is a rare chance to fill the freezer with restaurant-quality meals at deep discounts.