Hanamaru Udon Niku-Ten Debuts in Honshu
Hanamaru Inc. (headquartered in Takamatsu, Kagawa) will reopen its Akasaka Hitotsugi-dori location as Hanamaru Udon Niku-Ten (Akasaka Hitotsugi-dori Store) on Wednesday, May 13, 2026. As part of the “Oidemai! Sanuki Project” aimed at creating new value for Sanuki udon, this meat-focused concept store, previously operated only in Takamatsu since August 2025, makes its first appearance in Honshu.
Store Information
- Name: Hanamaru Udon Niku-Ten (Akasaka Hitotsugi-dori Store)
- Address: 1F ORANGE BOX, 3-19-9 Akasaka, Minato-ku, Tokyo 107-0052
- Hours: Weekdays 10:00-21:00 / Sat 11:00-20:30 / Sun & Holidays 11:00-15:30 (Last order 30 min before closing)
Signature “Baku-Tantan” Available Nationwide for Limited Time
Developed based on the bestselling “Hiyashi Tantan” (over 5 million servings sold cumulatively), the new Baku-Tantan weighs about 1kg with approximately 340g of meat. The combination of chewy Sanuki udon and rich tantan flavor delivers overwhelming volume and satisfaction.
- Available at: Hanamaru Udon nationwide (some stores excluded)
- Sale Period: May 13 – June 3, 2026 (planned)
- Price: Medium 1,380 yen / Large 1,600 yen (tax included)
- Service: Dine-in only
“Hiyashi Tantan” Becomes Spring-Summer-Autumn Regular
The 5-million-serving hit “Hiyashi Tantan” features the refreshing aroma and tingle of Sichuan pepper, rich sesame, and special meat miso jiang. Responding to enthusiastic customer demand, what was once a summer-only item now becomes a regular menu item across spring, summer, and autumn.
Niku-Ten Exclusive Meat Udon Menu
Three-Meat Simmered Udon
A luxurious simmered udon featuring beef, pork, and chicken flavors together, including melt-in-mouth braised pork belly and a finishing egg. Medium 1,480 yen / Large 1,700 yen (tax included).
Korean-Style Beef Bukkake
A bibimbap-inspired beef bukkake udon with kimchi and Korean nori, offering an addictive spicy-savory taste. Medium 1,280 yen / Large 1,500 yen (tax included).
Black Pepper Chicken Tempura Zaru
Seven generous pieces of spicy black pepper chicken tempura served alongside chilled zaru udon. Medium 980 yen / Large 1,200 yen (tax included).
Chicken Tempura Curry Rice Udon
Both curry rice and curry udon in one dish, totaling over 1kg. 1,180 yen (tax included).
Grand Opening Campaign
From May 13 (Wed) through May 16 (Sat), selected menu items will be offered at 290 yen (tax included), limited to 29 servings per day in the “29 Servings & 290 Yen Campaign.” Additionally, limited-period advertising will run at Akasaka-Mitsuke Station from May 13 to May 26, 2026, to expand awareness.
About the “Oidemai! Sanuki Project”
Founded in 2000, Hanamaru Udon relocated its headquarters back to Kagawa Prefecture on its 25th anniversary to preserve and innovate Sanuki udon traditions. The project showcases Kagawa’s appeal nationwide through product development utilizing local ingredients.