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Key Takeaways: Yoshinoya’s Premium Gyu-Ju arrives May 7, 2026 at 11:00 AM: marbled domestic Japanese beef grilled one slice at a time in sukiyaki sauce, served with nama shichimi and miso soup for 1,207 yen dine-in. The limited-time Gyu-Hokke Set pairs grilled hokke with simmered beef at 899 yen dine-in, with no takeout option. Yoshinoya Unveils Luxurious New ‘Premium Gyu-Ju’ Beef Bowl Yoshinoya Co., Ltd. (President: Tetsuya Naruse) launched its new product ‘Premium Gyu-Ju’ (Zeppin Gyu-Ju) on Thursday, May 7, 2026, at 11:00 AM, allowing customers to fully savor the rich flavor of beef. Simultaneously, the limited-time ‘Gyu-Hokke Set’ debuts, offering both fish and beef in one meal — giving diners a versatile lineup to suit any mood or dining occasion. Crafted for Yoshinoya Beef Lovers The ‘Premium Gyu-Ju’ features carefully selected, well-marbled domestic Japanese beef, grilled one slice at a time and coated in Yoshinoya’s signature sukiyaki sauce. It […]

Key Takeaways: Shabu-Yo’s Early Summer Beef Tongue Fair runs from May 14 through mid-July 2026 at all stores, pairing all-you-can-eat beef tongue with a lemon herb broth and a newly developed oxtail broth. Weekday lunch until 4 PM is unlimited-time at 3,519 yen with tax, 1,099 yen for elementary students and free for preschoolers. Shabu-Yo’s “Early Summer Beef Tongue Fair” Returns in 2026 Skylark Holdings’ popular shabu-shabu buffet chain Shabu-Yo will hold its limited-time “Early Summer Beef Tongue Fair” at all locations from Thursday, May 14, 2026. Last year’s edition served approximately 6.71 million plates, with social media flooded with requests to bring it back, making it one of Shabu-Yo’s most beloved campaigns. Three Key Highlights of This Year’s Fair 1. All-You-Can-Eat Beef Tongue Returns with a Refreshing Lemon Theme The renowned beef tongue buffet, famous for its unique texture and rich umami, returns with a lemon-centered menu perfect for

Key Takeaways: Order a kids’ meal at any Matsuya, Matsunoya, or Sushimatsu nationwide between May 12 and late June 2026 and you get one of six original Kobito pouches, handed out at random while supplies last. Following @matsuya_foods and reposting through May 24 also enters you for 5,000 Matsuya Points. Matsuya Foods x Kobito-Dukan Collaboration Returns Matsuya Foods Holdings will launch the second installment of its collaboration with the popular children’s book series Kobito-Dukan (by Toshitaka Nabata, published by Rokurinsha) starting 10:00 AM on Tuesday, May 12, 2026. The campaign runs at all Matsuya beef bowl restaurants, Matsunoya tonkatsu shops, and Sushimatsu sushi specialty stores nationwide. Kobito-Dukan celebrates its 20th anniversary in 2026, with cumulative sales exceeding 3.2 million copies and 444 unique kobito creatures introduced across 13 volumes. Campaign Overview Period Matsuya & Matsunoya: May 12 (Tue) 10:00 to June 30 (Tue) 9:59, 2026 Sushimatsu: May 12 (Tue) 11:00

Key Takeaways: From May 7, 2026, KFC Japan raises Original Chicken, Boneless Kentucky, and drinks by 20 yen each, while signature burgers and combo meals hold at current prices. Colonel Crispy drops to 140 yen from 290 yen through June 2, members get a rotating half-price side coupon each week, and the 550 yen Kenta Lunch runs daily from 10:00 to 15:00. KFC Japan to Revise Prices from May 7, 2026 Kentucky Fried Chicken Japan announced that, effective Thursday, May 7, 2026, it will revise the prices (tax included) of in-store and delivery menu items at all KFC locations nationwide. The revision reflects ongoing increases in raw material, energy, and logistics costs, and is intended to maintain quality and service while ensuring stable supply. Main Price Changes Key adjustments to in-store single-item menus include: Original Chicken: +20 yen Boneless Kentucky: +20 yen Drinks (all sizes): +20 yen Meanwhile, signature burgers

Key Takeaways: Colonel Crispy drops to 140 yen from its regular 290 yen at KFC stores nationwide from May 7 through June 2, 2026. The light chicken breast side, seasoned with garlic and soy sauce, is coated in KFC’s signature batter and fried piece by piece. Some stores may not participate, and delivery prices can differ from in-store. KFC Offers Popular Side Menu at Half Price Kentucky Fried Chicken Japan Co., Ltd. (President: Atsushi Nashima; Headquarters: Yokohama, Kanagawa) will hold the “Colonel Crispy 1-Piece Half-Price” campaign at KFC stores nationwide from Thursday, May 7 through Tuesday, June 2, 2026. The promotion is timed for the period when customers have settled into new schools or jobs about a month after the start of Japan’s spring season. What Is Colonel Crispy? Colonel Crispy is one of KFC Japan’s most popular side menu items, featuring a crispy, fragrant exterior and juicy interior. Light

Key Takeaways: Jolly Pasta’s Southern Italy Fair: Sicily Edition starts Thursday, May 7, 2026 at all 322 stores. Three lemon- and ricotta-based dishes join the lineup, including Lemon Cream Cheese and Smoked Salmon Carbonara at 1,529 yen incl. tax, alongside the new Chilled Capellini: Red Shrimp Mentaiko Cream Soup at 1,419 yen incl. tax. Jolly Pasta to Launch Southern Italy Fair: Sicily Edition Jolly Pasta, the pasta specialty chain operated under Zensho Holdings, will launch its Southern Italy Fair: Sicily Edition starting Thursday, May 7, 2026. As the second installment of the Southern Italy Fair that began in April, this edition features Sicily — the Mediterranean island — as its theme. Three new limited-time dishes using lemon and ricotta cheese will be served, along with the start of chilled pasta sales perfect for early summer. The campaign rolls out at all 322 locations (as of April 30). Sicily-Inspired New Menu

Key Takeaways: Sushiro drops Premium Chu-toro from 180 yen to 110 yen (tax included) between April 30 and May 10, 2026, and adds a Jumbo Negitoro Gunkan with about 1.5 times the usual negitoro at 110 yen, capped at 2.35 million servings. Prices vary by store, and takeout-only Sushiro To Go and Kyotaru locations are excluded. Sushiro Unveils Golden Week Tuna Bargain Campaign Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; President: Kohei Arai) will launch a Golden Week limited campaign starting Thursday, April 30, 2026. The popular “Premium Chu-toro (Medium Fatty Tuna),” normally sold from 180 yen (tax included), will be available from just 110 yen (tax included), and the new “Jumbo Negitoro Gunkan” — featuring approximately 1.5 times more tuna than the regular version — will also be sold from 110 yen (tax included) at Sushiro locations nationwide. “Straight to Sushi!” — Over 40 Years of Dedication Sushiro

Key Takeaways: Burger King Japan brings back its Sumo Association–endorsed mega burger on May 1, 2026: five flame-grilled patties and eight slices of cheddar, totaling 1,856 kcal and 661g. It costs 2,890 yen alone or 3,190 yen as a set, with an original sticker while supplies last. No reservations, and you can ask for ‘Half Cut’ at the register. Burger King® and Japan Sumo Association Collaboration Returns BK Japan Holdings Inc. has announced the limited-time launch of the ‘Baby Body Burger II (二代目BABY BODY BURGER)‘ starting Friday, May 1, 2026, officially endorsed by the Japan Sumo Association. Following last year’s successful collaboration, this year’s edition returns even bigger to celebrate Japan’s national sport, sumo. A ‘Yokozuna-Class’ Mega Cheeseburger The Baby Body Burger II features Burger King®’s signature five 100% flame-grilled beef patties stacked with eight slices of cheddar cheese, creating a powerful clash of meat and cheese in this oversized

Key Takeaways: Musashino Mori Coffee rolls out its early summer lineup at all locations from Thursday, April 23, 2026, led by the Iced Choco Mint Latte and Iced Lemon Coffee Soda from 638 yen incl. tax. The first 50 customers per store who order the Bird Friendly® Peru La Florida coffee also receive a cork coaster. Musashino Mori Coffee Launches Early Summer Menu on April 23, 2026 Skylark Restaurants’ cafe and dining brand Musashino Mori Coffee will launch a refreshing early summer menu featuring new beverages, sweets, and food items at all locations starting Thursday, April 23, 2026. Three distinctive adult-oriented drinks made with the brand’s carefully selected dark-roast espresso will debut, and last year’s highly popular matcha Mont Blanc sweets will also make a comeback. Highlights of the Early Summer New Menu 1. Three Distinctive Drinks Featuring Bold Espresso Using a dark-roasted, deeply flavored signature espresso, these visually stunning

Key Takeaways: Burger King Japan opens its King Fusion sundae line on Friday, April 24, 2026 with the Pineapple & Waffle Sundae at 490 yen including tax. Soft-serve is layered with golden pineapple sauce and caramelized coconut waffle pieces at the top and bottom of the cup. Quantities are limited, delivery is excluded, and some stores do not carry it. Burger King® Introduces New King Fusion Sundae Series BK Japan Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Nomura) will launch a brand-new sundae series called King Fusion on Friday, April 24, 2026, starting with the limited-edition King Fusion Pineapple & Waffle Sundae. About the Pineapple & Waffle Sundae The King Fusion Pineapple & Waffle Sundae features creamy soft-serve ice cream paired with a refreshing pineapple sauce made with juicy golden pineapple pulp, topped with crunchy caramelized coconut waffle pieces. The coconut aroma adds a fragrant sweetness to every bite.