Key Takeaways：Rakuten’s Shopping Marathon runs January 9–16, 2026, letting you stack up to 47x points by combining store-hopping bonuses with SPU. You can earn up to 8,500 points, and Furusato Nozei donations count toward your store tally too. Just make sure to register before the campaign starts — no entry, no bonus points.
🛍️ Rakuten Shopping Marathon is Here!
📅 January 9 (Thu) 20:00 – January 16 (Thu) 01:59, 2026
✨ Campaign Highlights
- 🔥 Shop at multiple stores to earn up to 11x points
- ⚡ Combine with SPU for up to 47x points
- 🎁 Rakuma purchases also eligible for point boost
- 💰 Earn up to 8,500 points
🏯 Perfect Time for Furusato Nozei!
The Shopping Marathon is the perfect timing for Furusato Nozei donations! It counts toward your shop-hopping tally and earns you bonus points.
📖 View Furusato Nozei Guide📚 Helpful Guides & Tools
⚠️ Entry Required: You must enter the campaign to earn bonus points! Be sure to register before the campaign starts