Hama Sushi Launches “Early Summer Special Neta Festival” Nationwide from April 21
Hama Sushi, the 100-yen sushi chain operated by Zensho Holdings, will hold the “Hama Sushi Early Summer Special Neta Festival” at stores nationwide from Tuesday, April 21, 2026. The campaign features refreshing shiso leaf-inspired new items and luxury sushi using rare cuts, making it a must-try culinary event of the season.
Premium Neta at Just 110 Yen (Tax Included)
The headliners are “Large-Cut Flame-Grilled Bincho Tuna (Shiso & Garlic Flavor)”, where fragrant shiso and garlic stimulate the appetite, and “Aomori Pref. Marinated Squid Ear Wrap”, which pairs the sweet squid soaked in special sauce with crisp shiso aroma. Both are offered at an affordable 100 yen (110 yen tax included).
Full Early Summer Lineup
- Large-Cut Flame-Grilled Bincho Tuna (Shiso & Garlic Flavor): 100 yen (110 yen tax incl.)
- Aomori Pref. Marinated Squid Ear Wrap: 100 yen (110 yen tax incl.)
- Abalone: 160 yen (176 yen tax incl.)
- Wagyu Soboro Inari: 160 yen (176 yen tax incl.)
- Taraba Crab Fundoshi: 210 yen (231 yen tax incl.)
- Fresh Snow Crab: 290 yen (319 yen tax incl.)
- Crab Sanmai (Snow Crab Wrap, Taraba Crab Fundoshi, Fresh Snow Crab): 720 yen (792 yen tax incl.)
Shifuku-no-Ikkan Series & Side Menu
The luxurious “Fresh Snow Crab” boasts tender meat and rich sweetness, while “Crab Sanmai” offers a premium tasting set of crab varieties. On the side menu, try the addictive “Crispy Potato (Burnt Garlic Soy Sauce Flavor)” (270 yen / 297 yen tax incl.) with its savory garlic and burnt soy sauce aroma.
New Sweets at Hama Cafe Lab
For dessert, enjoy the rich “Tiramisu Cake (Made with Hokkaido Mascarpone)” (270 yen / 297 yen tax incl.), a perfect after-meal indulgence.
Simultaneous X (Twitter) Campaign
To celebrate the festival, Hama Sushi’s official X account is running a giveaway where 80 winners will receive a 3,000 yen dining voucher.
- Campaign Period: April 20 (Mon) 10:30 – April 22 (Wed) 23:59, 2026
- How to Enter: Follow the official account (@hamasushi_jp), then quote-post the campaign post with “#はま寿司初夏の特選ねた祭り” and your desired neta
- Prize: 3,000 yen dining voucher for 80 randomly selected winners
Participating Stores & Notes
The festival will be available at approximately 664 stores nationwide (as of April 20). Prices may differ at some locations. Items are available while supplies last, and sales periods vary for some products. Don’t miss this chance to enjoy the refreshing shiso aroma and luxurious crab flavors at Hama Sushi.