Shabu-Yo Launches Golden Week Hokkaido Feast
Shabu-Yo, operated by Skylark Holdings, will launch a limited-quantity Hokkaido Beef Shoulder Loin All-You-Can-Eat menu starting Friday, April 24, 2026. Running alongside the ongoing Hokkaido Fair during Golden Week, this campaign offers guests a chance to indulge in the rich flavors of Hokkaido.
The Appeal of the Limited Hokkaido Beef Shoulder Loin
Premium Grade 3+ Beef, All You Can Eat
This special Hokkaido beef shoulder loin features crossbred domestic cattle raised in the vast nature of Hokkaido. Selected from Grade 3 or higher, the meat offers moderate marbling, smooth texture, and rich umami flavor.
Perfect Pairing with Authentic Sukiyaki Broth
The moderately fatty shoulder loin pairs beautifully with sweet soy sauce broth and egg, delivering an authentic sukiyaki experience (egg sold separately: +55 yen tax included).
Campaign Details
- Period: Friday, April 24, 2026 – until supplies last
- Stores: All Shabu-Yo locations (excluding Marronnier Gate Ginza 2, Shinsaibashi PARCO, and Don Quijote Asakusa stores)
- Eligible Menus: Hokkaido Beef Shoulder Loin All-You-Can-Eat Course / Lamb Shabu & Hokkaido Beef Shoulder Loin All-You-Can-Eat Course
*Weekend and holiday pricing may apply during Golden Week.
Value-Packed Pricing System
- Preschoolers eat free
- Elementary school students: 1,099 yen (tax included) for all courses
- Seniors 60+: 550 yen discount (tax included)
With abundant condiments, shime dishes, and desserts, guests can enjoy approximately 2 trillion combinations for a theme-park-like dining experience.
Simultaneous Hokkaido Fair Featured Ingredients
Hokkaido Produce in the Vegetable Corner
- Hokkaido potatoes
- Hokkaido corn
Free Hokkaido Miso Broth with Lamb Shabu Course
A rich and hearty broth using Hokkaido miso, known for its crisp saltiness and deep soybean umami, suitable for children too.
All-You-Can-Eat Ingredients in the Lamb Shabu & Hokkaido Beef Course
- Hokkaido scallops: Plump texture with satisfying bite
- Hokkaido mozzarella cheese: Smooth and creamy flavor
*Available with other courses for an additional fee.
Kids-Only: Free Playable Sticker Coaster Gift
Elementary school children and younger will receive a Shabu-Yo Friends original sticker coaster set. The double-sided base sheet features different designs of the Shabu-Yo restaurant interior and hot pot, along with Shabu-Yo exclusive original stickers.
How to Play
- Take the base sheet and stickers out of the bag
- Apply stickers to the base sheet
- Use as a coaster when done playing
Perfect for food education and appreciated by parents. Ideal for family gatherings during Golden Week. *While supplies last.
Summary
Shabu-Yo’s 2026 Golden Week campaign creates a true Hokkaido feast by combining the Hokkaido beef shoulder loin with the ongoing Hokkaido Fair. With its value pricing and kids’ gift campaign, it’s perfect for family outings. As quantities are limited, early visits are highly recommended.