Rocket Now Complete Guide
Zero-Fee Food Delivery in Japan
¥0 Delivery Fee · ¥0 Service Fee · Store-Same Prices · No Subscription
No membership needed
charge dine-in prices
for ¥5,000 in coupons
Ever ordered delivery in Japan only to find the final price hundreds of yen higher than the menu price after delivery and service fees? You’re not alone.
Rocket Now is a food delivery app that eliminates this problem entirely. Operated by CP One Japan — a subsidiary of Korean e-commerce giant Coupang — it launched in January 2025 in Tokyo’s Minato ward, surpassed 1 million downloads within 8 months, and now covers 13 prefectures across Japan.
Its value proposition is straightforward: ¥0 delivery fee, ¥0 service fee, and store-same pricing at select restaurants. No hidden charges, no monthly subscription required.
🚀 What Is Rocket Now?
Rocket Now is Coupang’s strategic entry into Japan’s food delivery market. Often called “Korea’s Amazon,” Coupang is publicly listed on the NYSE and brings massive capital and logistics expertise to the table.
In Korea, Coupang built dominance with “Rocket Delivery” — offering free delivery to rapidly acquire users, then monetizing at scale. The same playbook is now being executed in Japan.
Operator: CP One Japan G.K. (100% Coupang subsidiary)
Launch Date: January 14, 2025 (Tokyo, Minato ward)
Operating Hours: 8:00 AM – 3:00 AM
Payment: Credit/debit cards, PayPay
Support: 050-3823-7411 (8:00 AM – 4:00 AM)
📌 Market Context: Wolt Exits Japan, Rocket Now Rises
On March 4, 2026, Wolt officially shut down its Japan operations. The food delivery landscape is reshuffling, with Uber Eats, Demaekan, menu, and the fast-growing Rocket Now as the remaining major players.
Wolt’s exit was partly driven by the intense price competition triggered by newcomers like Rocket Now. When someone offers zero delivery fees with store-same pricing, traditional fee-based models become very hard to sustain.
✨ 5 Key Advantages of Rocket Now
① Delivery + Service Fee = Always ¥0
Unlike Uber Eats (¥50–550 delivery + 10% service fee) or Demaekan (¥0–500 delivery), Rocket Now charges zero delivery and service fees on every order. No limits, no subscription needed.
② “Same Price as Store” at Select Restaurants
Restaurants marked with the “Same Price as Store” badge charge the exact same prices as dining in. On Uber Eats and Demaekan, prices are typically 20–30% higher than in-store. Brands with store-same pricing include Burger King, Wendy’s, Kozosushi, and more.
③ No Subscription Required = True Equality
While Uber Eats has “Uber One” (¥498/month), Rocket Now offers all perks to every user equally. First-come coupon opportunities are available to everyone.
④ Wide Range of Popular Chains
Burger King, Yoshinoya, Kappa Sushi, Pizza Hut, KFC, Krispy Kreme, Blue Bottle Coffee, Subway, Osaka Ohsho, Gindaco, Hanamaru Udon, Pronto, Shake Shack, Freshness Burger, CoCo Ichibanya, and many more.
As of March 2026, McDonald’s is not yet available on Rocket Now. Use Uber Eats or Demaekan for McDonald’s orders.
⑤ Real-Time Tracking & Easy Interface
The app experience is very similar to Uber Eats. You can track your rider’s location and estimated arrival time in real-time. Registration requires only a phone number and SMS verification — takes just minutes.
📊 Real Price Comparison
Comparing Burger King’s “Double Whopper Cheese Set” (store price ¥1,340):
| Item | Rocket Now | Uber Eats | Demaekan |
|---|---|---|---|
| Menu Price | ¥1,340 | ¥1,740 | ¥1,740 |
| Delivery Fee | ¥0 | ~¥300 | ~¥320 |
| Service Fee | ¥0 | ~¥244 | — |
| Total | ¥1,340 | ~¥1,984 | ~¥2,060 |
| Difference | — | +¥644 (+48%) | +¥720 (+53%) |
🗾 Coverage Areas (March 2026)
As of March 2026, Rocket Now covers major cities in 13 prefectures:
| Region | Coverage |
|---|---|
| Tokyo | All 23 wards + 21 cities in Tama area |
| Kanagawa | Yokohama, Kawasaki, Sagamihara, Fujisawa, etc. |
| Chiba | Chiba City, Funabashi, Ichikawa, Matsudo, Kashiwa, etc. |
| Saitama | Saitama City, Kawaguchi, Soka, Tokorozawa, etc. (21 cities) |
| Aichi | Nagoya and surrounding areas |
| Osaka | Central Osaka City |
| Kyoto | Kyoto City |
| Hyogo | Kobe, etc. |
| Miyagi | Sendai |
| Hiroshima | Hiroshima City |
| Fukuoka | Fukuoka City |
| Shizuoka | Shizuoka City, Hamamatsu, etc. |
| Hokkaido | Sapporo |
Download the Rocket Now app → enter your address → if restaurants appear, your area is covered. Coverage is expanding rapidly, so check back regularly even if you’re currently outside the area.
🎁 How to Get the ¥5,000 Coupon
Sign up through a referral link to receive up to ¥5,000 in coupons (¥1,000 more than regular sign-up). Coupons are automatically applied — no coupon code entry needed. They can be used across 6 orders.
| Order # | Discount | Max Savings |
|---|---|---|
| 1st | 50% OFF | Up to ¥1,000 |
| 2nd | 20% OFF | Up to ¥1,000 |
| 3rd | 10% OFF | Up to ¥500 |
| 4th | 50% OFF | Up to ¥2,500 |
| 5th–6th | Additional small discounts | |
・Coupons expire 20–30 days after registration — use them promptly
・Referral coupons and welcome coupons cannot be combined (the better one auto-applies)
・Coupons are applied automatically at checkout
📱 Sign-Up & Ordering Steps
Tap the referral button above to download Rocket Now (iOS & Android)
Enter your phone number → receive SMS code → enter it. No password setup needed
Enter your address and the app will show available restaurants nearby
Select items → add to cart → confirm coupon auto-applied → choose payment → place order
Track your rider’s location and ETA in real-time within the app
💡 6 Money-Saving Tips
Use the “Same Price as Store” filter in the app. These restaurants charge dine-in prices. Combined with free delivery, it’s cheaper than going out to pick up food yourself.
Rocket Now supports PayPay, which earns up to 2% points back. Stack with PayPay campaigns for maximum savings.
Rocket Now frequently drops limited-time coupons around 5 PM, such as “First 1,000 users get ¥1,000 off.” Make it a habit to open the app daily.
The 3rd coupon is only 10% off — you’d need to spend ¥10,000 to max out at ¥500 off. Consider placing a small order for that round and saving your big spend for the 4th coupon (50% off).
Most restaurants have a minimum order (typically ¥700–1,500). Add a drink or side dish to meet the threshold if needed.
If you haven’t signed up for Japanese point sites yet, earn extra points by registering for services through them. Combine with Rocket Now’s savings for a powerful money-saving combo.
⚔️ Full Delivery App Comparison
| Feature | Rocket Now | Uber Eats | Demaekan | menu |
|---|---|---|---|---|
| Delivery Fee | ¥0 | ¥50–550 | ¥0–500 | ¥300+ |
| Service Fee | ¥0 | 10% (max ¥350) | — | — (some 10%) |
| Menu Prices | Some store-same | Usually +20–30% | Some store-same | Usually marked up |
| Subscription | Not needed | Uber One ¥498/mo | Available | Available |
| Restaurants | 30,000+ | 180,000+ | 100,000+ | 90,000+ |
| Payment | Card / PayPay | Card/PayPay/cash etc. | Card/QR/cash etc. | Card / au PAY |
| Coverage | 13 prefectures | Nationwide | Nationwide | Nationwide |
| New User Bonus | Up to ¥5,000 | Up to ¥6,000 | Up to ¥2,500 | Up to ¥6,800 |
Bottom Line: If you’re in Rocket Now’s coverage area and the restaurant you want is listed, it’s almost certainly the cheapest delivery option in Japan right now. Restaurant count is still growing, but major chains are well covered. Best approach: use Rocket Now as your primary app, with Uber Eats/Demaekan as backup.
⚖️ Pros & Cons
✅ Pros
・Zero delivery and service fees — no subscription needed
・Store-same pricing at select chain restaurants
・Intuitive app interface similar to Uber Eats
・Real-time rider tracking
・Up to ¥5,000 in new user coupons
・Regular flash coupons and special events
・Coverage expanding rapidly
❌ Cons / Things to Note
・Not yet available nationwide (currently 13 prefectures)
・Fewer restaurants than Uber Eats/Demaekan
・Limited payment options (cards and PayPay only)
・McDonald’s and some popular chains not yet available
・Minimum order amounts apply (varies by restaurant, ~¥700–1,500)
・Free-fee policy is an expansion-phase strategy and may change
❓ Frequently Asked Questions
🎯 Summary: Now Is the Best Time to Start
Rocket Now is in its aggressive expansion phase, with Coupang pouring resources into advertising and user subsidies. For consumers, this is the golden window for maximum savings.
With Wolt exiting Japan in March 2026, the delivery industry is entering a new era. Rocket Now’s zero-fee + store-same pricing strategy positions it as the emerging third force alongside Uber Eats and Demaekan.
If you’re in a covered area, there’s simply no reason not to try it. ¥5,000 in new user coupons plus permanently free delivery — even a single order makes it worthwhile.
※ Information in this article is as of March 2026. Offers and coverage areas may change. Please check the official app for the latest details.