When does the Rakuten year-end sale 2025 start and end?

It runs Dec 19 (Thu) 8PM to Dec 26 (Thu) 1:59AM. Entry is required, but pre-entry purchases during the period still count.

How do I get 11x points on Rakuten Shop Marathon?

Base 1x + Marathon 9x + Rakuma bonus 1x. Shop at qualifying stores spending ¥1,000+ each; 10 shops hits the ~¥78,000 point cap (7,000pts).

What's the 50% off coupon and how do I get it?

Two types: a flash coupon (Dec 19, 8–10PM only, first-come) and a selected-items coupon valid all sale period. Grab both in advance just in case.

When will Rakuten marathon points be added to my account?

Points are distributed around January 15, 2026, and expire at the end of February 2026 — so use them fast.

What is Mama-Wari and is it worth joining for this sale?

It's Rakuten's free parenting membership (dads included). During Parenting Days (18–20th) you get +7x points at participating shops — free to join, easy extra boost.

Rakuten Super Sale 2026: Daikanshasai Guide

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🎉 Rakuten Grand Appreciation Festival – Starting Tonight at 8PM!

📅 EVENT PERIOD

Dec 19 (Thu) 20:00 ~ Dec 26 (Thu) 01:59

*Entry required! Purchases before entry during the period are also eligible

🏃 Shop Marathon Bonus

Up to 11x Points

Standard 1x + Marathon 9x + Rakuma Bonus 1x

🎯 Participation Requirements ¥1,000+ per shop (tax incl.)

🔝 Points Cap 7,000 Points

💰 Cap Threshold ~¥78,000 (10 shops)

📆 Points Distribution Around Jan 15, 2026

⏰ Expiration Date Until Feb 28, 2026

🔥 Enter Now

📖 Shop Marathon Strategy Guide

Key Takeaways：Rakuten’s year-end Grand Appreciation Festival runs Dec 19–26, 2025, offering up to 11x points through the Shop Marathon and 50% off coupons. To max out points, spend across 10+ shops hitting the ~¥78,000 cap, and mark Dec 20 & 25 for extra Rakuten Card bonuses. Points land around Jan 15 — spend them before February ends.

🎫 Special Coupons

⚡

First 2 Hours Only

🔥 Tonight 8PM-10PM

Up to 50% OFF

⏰ Dec 19 (Thu) 20:00-22:00 only

🏪 Some shops: storewide eligible

⚠️ First-come, limited quantity

Get Coupon →

🏷️

Selected Items Only

Valid Anytime During Event

Up to 50% OFF

📦 Selected items only

📅 Valid during sale period

💡 Grab it in advance!

Get Coupon →

👶

Mama-Wari Members Only

Dads Welcome! Free Registration

+7x Points

👨‍👩‍👧 All parenting households eligible

🎯 Parenting Days (18-20th) +7x at participating shops

🔝 Cap: All members 500pt + Mama-Wari 100pt

⚠️ Separate entry required

Join Mama-Wari →

💡 Festival Strategy Tips

Dec 20 (Fri) & 25 (Wed) are “5 & 0 Days” – Rakuten Card payment +3x
Shop marathon order doesn’t matter! Total shop count during period counts
Points are time-limited! Use them by end of February
No points beyond purchase cap → ¥78,000 is the sweet spot