Akindo Sushiro Co., Ltd. (headquartered in Suita, Osaka) operates the conveyor-belt sushi chain Sushiro. Starting Wednesday, September 16, 2026, it will sell a lineup of autumn recommendations at Sushiro restaurants across Japan. The highlight is a limited-time deal on two popular toppings, bintoro (albacore tuna belly) and yaki toro salmon (seared salmon belly), at ¥110 and up (tax included) for 2 pieces. The menu also includes domestic Pacific saury, wild kinki rockfish and a wild shrimp tasting platter. This article covers the prices, sales periods and key notes for each item.
Sushiro Autumn Menu at a Glance
- Start date: Wednesday, September 16, 2026
- Locations: Sushiro restaurants nationwide in Japan
- Deals: Bintoro and Yaki Toro Salmon from ¥110 (tax incl.) for 2 pieces, until Sunday, September 27
- Featured items: Domestic Pacific Saury, Seared Whole Scallop with Butter Soy Sauce, Wild Shrimp 4-Kind Platter, Seared Wild Kinki Tasting Duo
- Side dish: Whole Shrimp Tempura with Yuzu Kosho
The Stars: Bintoro and Yaki Toro Salmon from ¥110
Bintoro
Bintoro has sweet, rich fat and a soft, tender texture. This popular topping normally costs ¥180 and up (tax incl.), but during the campaign it is available from ¥110. The lower price makes it easy to order a few extra plates.
- Price: from ¥110 tax incl. (regular price from ¥180 tax incl.)
- Sales period: September 16 (Wed) to September 27 (Sun), 2026
Yaki Toro Salmon
Yaki Toro Salmon uses the fatty belly (otoro) portion of salmon and is also available from ¥110. Sales end once the planned total is sold out, so come early if you don’t want to miss it.
- Price: from ¥110 tax incl.
- Sales period: September 16 (Wed) to September 27 (Sun), 2026
- Planned total: 2.85 million servings (ends when sold out)
More Autumn Picks for Hearty Appetites
Domestic Pacific Saury (from ¥180)
Japanese-caught Pacific saury (sanma) joins the menu as an autumn recommendation. It goes on sale September 16, 2026, as a regular menu item.
Seared Whole Scallop with Butter Soy Sauce (from ¥280)
A whole scallop from Hokkaido is seared and finished with butter soy sauce. It goes on sale September 16 as a regular menu item and is not available for takeout. The butter may still be cold when served.
Wild Shrimp 4-Kind Platter (from ¥680)
This platter lets you taste and compare four kinds of wild shrimp on one plate:
- Head-on shrimp with charred soy sauce (topped with ginger)
- Wild raw shrimp (topped with salmon roe)
- Wild large shrimp (topped with lemon)
- Akasu shrimp wrap (drizzled with egg yolk soy sauce)
It is available from September 16 (Wed) to September 27 (Sun), 2026, and ends when the planned 200,000 servings sell out. Sales may be extended depending on demand during the period. Not available for takeout.
Seared Wild Kinki Tasting Duo (from ¥360)
Kinki (kichiji rockfish) is a prized, high-end fish. This dish serves seared wild kinki two ways:
- Flame-seared (with shiso leaf)
- Charred soy sauce (with grated daikon)
It is available from September 16 (Wed) to September 27 (Sun), 2026, and ends when the planned 320,000 servings sell out. Sales may be extended depending on demand.
Side Dish: Whole Shrimp Tempura with Yuzu Kosho (from ¥390)
A fragrant hint of yuzu kosho gives this tempura a bright accent, and it pairs well with drinks. It goes on sale September 16 as a regular menu item. The number of pieces may vary with shrimp size.
Notes Before You Visit
- Prices vary by restaurant.
- Once sales begin, you can check availability and prices for each restaurant in the Sushiro app or on the official website.
- Some restaurants do not offer takeout.
- The Seared Whole Scallop with Butter Soy Sauce and the Wild Shrimp 4-Kind Platter are not available for takeout.
About Sushiro and Its Straight-to-Sushi Philosophy
Sushiro began as Tai Sushi, a single standing sushi bar in Osaka. For more than 40 years, the brand has stayed committed to quality in every area, from toppings and rice to pricing and the in-store experience.
Summary
The Bintoro and Yaki Toro Salmon deals run only until Sunday, September 27. Pair them with domestic saury, wild kinki and wild shrimp for a satisfying taste of autumn at Sushiro.