Hanamaru Co., Ltd., the Sanuki udon chain under Yoshinoya Holdings, will release its refreshing summer lineup, the Oni Oroshi Bukkake series, in six varieties at Hanamaru Udon locations nationwide in Japan (excluding some stores) for a limited time starting Thursday, July 23, 2026.
Crunchy Grated Daikon Meets Savory Pork
Each bowl combines coarsely grated daikon radish, known as oni oroshi, which keeps its crunchy bite and fresh flavor, with generous portions of sweet, savory pork, a finishing touch of ponzu sauce, and firm, chewy Sanuki udon noodles. Despite the hearty portions, three distinctive condiments, yuzu citrus, shibazuke pickles and wasabi, keep every mouthful crisp and refreshing even in the peak of summer heat.
The Lineup
Yuzu Pork Oni Oroshi Bukkake
Fragrant yuzu tops the grated daikon alongside savory pork. The citrusy freshness and ponzu balance the sweetness of the pork, and the bright yellow color adds a cooling summer look.
Shibazuke Pork Oni Oroshi Bukkake
Crunchy shibazuke pickles made with cucumber, lotus root, myoga ginger, eggplant, ginger and shiso leaves join the grated daikon. Their gentle tartness and crisp texture enhance the rich pork, while the vivid purple color makes the bowl visually striking.
Wasabi Pork Oni Oroshi Bukkake
Chopped wasabi stems are blended with soy-marinated cucumber, daikon, shiso seeds and ginger, and this year mekabu seaweed is added for even more depth. The sharp kick of wasabi and the rich seaweed flavor cling to the pork for an addictive, grown-up taste.
Three pork-free versions, Yuzu, Shibazuke and Wasabi Oni Oroshi Bukkake, are also available for a lighter option. All bowls can be enjoyed in-store or as takeout.
Sales Details and Prices
- Sales period: Thursday, July 23, 2026 to early September (planned)
- Locations: Hanamaru Udon stores nationwide in Japan (excluding some stores)
- With pork (3 varieties): Small 840 yen / Medium 1,030 yen / Large 1,250 yen (tax included)
- Without pork (3 varieties): Small 640 yen / Medium 830 yen / Large 1,050 yen (tax included)
- Same prices for dine-in and takeout (takeout adds a 50 yen container fee per bowl)
- Choose chilled or warm noodles; prices may differ at some stores and for delivery
Daily-Win Campaign on Official X
From launch day, Hanamaru Udon is running a follow-and-repost campaign on X (formerly Twitter) in an instant-win format where results are revealed on the spot, and entries are accepted every day during the period.
- Period: July 23, 2026, 12:00 to August 1, 2026, 23:59 (JST)
- How to enter: Follow the official Hanamaru Udon X account (@hanamaru_udon) and repost the designated campaign post
- Prize: Five free udon tickets (one winner per day, ten winners in total)
- Double chance: Reply with the hashtag #はなまる鬼おろし for a later drawing to win free udon tickets (five additional winners)
When the summer heat dulls your appetite, a crunchy, refreshing bowl of oni oroshi udon with these distinctive condiments might be exactly what you need.