Hama Sushi’s “Kyushu Umaka Neta Festival” Goes Nationwide
Hama Sushi Co., Ltd., the sushi chain operator under Zensho Holdings, will hold its “Hama Sushi Kyushu Umaka Neta Festival” at stores nationwide starting Tuesday, June 23, 2026. The fair brings together seafood and local delicacies from Kyushu — a perfect lineup for early summer.
The festival highlights “Kyushu Fresh Mackerel,” rich in fat and umami, and “Kyushu Horse Mackerel Tataki Wrapped in Shiso,” firm-textured fish paired with refreshing shiso and ginger. Both are offered at an astonishing 100 yen (110 yen incl. tax).
Recommended Highlights
Alongside the budget-friendly classics, several aromatic Kyushu specialties join the menu.
- Kagoshima Charcoal-Grilled Bonito Tataki — irresistible charcoal-grilled aroma
- Shrimp Mentai Mayo Onion — spicy mentaiko mayo perfectly matched with sweet shrimp
- Kagoshima Sode Squid — chewy texture that grows sweeter with every bite
The “Blissful Single Piece” Series
For a touch of luxury, premium branded beef and fragrant grilled beef tongue nigiri are also available.
- Saga Beef Nigiri — Grade 5 branded beef with an exquisite balance of lean and marbled meat
- Flame-Grilled Beef Tongue Nigiri — luxuriously seared over an open flame
Side Dishes & Desserts Full of Kyushu Flavor
The sides and sweets are also packed with Kyushu character.
- Hakata Tonkotsu Ramen — pork bone broth simmered for deep umami with a signature tare
- Hakata Mentai Mochi Cheese Chawanmushi — “Fukutaro” mentaiko paired with mochi and cheese
- Crispy Potatoes (Mentai Mayo) — addictive mentai mayo sauce
- Kyushu Black Pork Bite-Sized Gyoza — Kyushu black pork and domestic vegetables, fried until crisp
- Chocolate Donut with Vanilla Ice Cream (Hama Cafe Lab)
- Retro Kawaii♡ Cream Soda-Style Parfait (Hama Cafe Lab) — nostalgic flavor with panna cotta, nata de coco, and melon jelly
Price List (incl. tax)
- Kyushu Fresh Mackerel: 100 yen (110 yen incl. tax)
- Kyushu Horse Mackerel Tataki with Shiso: 100 yen (110 yen incl. tax)
- Kagoshima Charcoal-Grilled Bonito Tataki: 160 yen (176 yen incl. tax)
- Shrimp Mentai Mayo Onion: 160 yen (176 yen incl. tax)
- Kagoshima Sode Squid: 160 yen (176 yen incl. tax)
- Saga Beef Nigiri: 290 yen (319 yen incl. tax)
- Flame-Grilled Beef Tongue Nigiri: 390 yen (429 yen incl. tax)
- Hakata Tonkotsu Ramen: 390 yen (429 yen incl. tax)
- Hakata Mentai Mochi Cheese Chawanmushi: 330 yen (363 yen incl. tax)
- Crispy Potatoes (Mentai Mayo): 290 yen (319 yen incl. tax)
- Kyushu Black Pork Bite-Sized Gyoza: 220 yen (242 yen incl. tax)
- Chocolate Donut with Vanilla Ice Cream: 330 yen (363 yen incl. tax)
- Retro Kawaii♡ Cream Soda-Style Parfait: 390 yen (429 yen incl. tax)
Official X Campaign
To celebrate the festival, Hama Sushi’s official X account is running a giveaway where a total of 80 winners will each receive a 3,000 yen dining voucher.
- Period: June 23 (Tue) 10:30 – June 27 (Sat) 23:59
- How to Enter: Follow the official account (@hamasushi_jp) and quote-post the campaign post
- Prize: A 3,000 yen dining voucher for each of 80 winners
Event Overview
The festival runs at stores nationwide and is scheduled for 675 locations as of June 22. Note that prices may vary at some stores, items are available while supplies last, and some products have different sales periods. Don’t miss this chance to savor the rich flavors of Kyushu at your nearest Hama Sushi.