Toridoll HD Exhibits at Tokyo Pride 2026
Toridoll Holdings Co., Ltd. (Shibuya-ku, Tokyo; President & CEO Takaya Awata), the operator of the Sanuki udon specialty chain Marugame Seimen, set up a booth at the “Pride Festival” of Tokyo Pride 2026, one of Asia’s largest LGBTQ+ celebrations, held on Saturday, June 6 and Sunday, June 7, 2026. This marks the Toridoll Group’s fourth consecutive year of participation.
A Marugame Seimen kitchen car appeared at the venue, selling the event-exclusive “Rainbow Udonut” (400 yen, tax included). This visually playful treat features a udonut coated in colorful rice crisps symbolizing respect for diversity, and its crunchy texture drew praise from many visitors.
What Is the Event-Exclusive “Rainbow Udonut”?
The “Rainbow Udonut” is a Tokyo Pride 2026 limited item created by coating Marugame Seimen’s popular “Udonut” side dish with rainbow-colored rice crisps. Combining a vibrant appearance with a crunchy texture, it became a signature sweet of the event and was enjoyed by many attendees.
- Item: Rainbow Udonut
- Price: 400 yen (tax included)
- Where: Marugame Seimen kitchen car (inside the Tokyo Pride 2026 venue)
Activities at the Venue
At the booth, the Toridoll Group distributed paper fans introducing its LGBTQ+ initiatives and conducted a survey on its internal efforts, presenting original goods to those who participated. On the opening day, Toridoll HD President Takaya Awata visited the venue and shared the thoughts behind the initiative through exchanges with attendees.
The Toridoll Group’s LGBTQ+ Initiatives
- Establishment of a basic diversity promotion policy
- Implementation of LGBTQ+ training
- Introduction of a same-sex partnership system
- Setup of an external consultation desk
- Ally community activities
- Information sharing through a diversity channel accessible to employees
Tokyo Pride 2026 Event Overview
- Official Name: Tokyo Pride 2026
- Dates: Saturday, June 6 – Sunday, June 7, 2026
- Venue: Yoyogi Park Event Plaza & Outdoor Stage, and others
- Organizer: Tokyo Rainbow Pride (NPO)
Under the slogan “Fill this planet with the joy of food,” Toridoll HD regards diversity and inclusion as a key element of its business. Resonating with Tokyo Pride’s vision of “a society where diversity is respected and everyone can live as their true self,” the company plans to keep contributing to the realization of a society that respects diversity.