Sushiro Announces First Collaboration with Zenless Zone Zero
Major Japanese conveyor-belt sushi chain Sushiro will launch its first-ever collaboration with Zenless Zone Zero, the popular urban fantasy action RPG by HoYoverse, at Sushiro locations nationwide starting Wednesday, June 24, 2026. This also marks Zenless Zone Zero’s first collaboration with the restaurant industry. The collab theme is “Welcome to Sushiro New Eridu Branch!” — a playful setting in which Sushiro has opened a store in the game’s city of New Eridu, featuring exclusive merchandise with newly drawn character art.
Collab-Exclusive Merchandise Lineup
Sushi with Exclusive Picks (10 designs, from 260 yen incl. tax)
- Large Shrimp: thick and satisfying (234,000 picks available)
- Whelk: crunchy texture with a fresh ocean aroma (225,000 picks)
- Duck with Onion Garlic Topping: bold, punchy flavor (270,000 picks)
Hand Roll with Exclusive Laser Ticket (5 designs, from 400 yen)
The Negi-Maguro Hand Roll, made with first-harvest Ariake nori, comes with a holographic laser ticket. A total of 225,000 tickets are available while supplies last.
Desserts with Exclusive Stickers (9 designs, from 360 yen)
- Hokkaido Mille Crepe Melba: rich Hokkaido cream and milk
- Honey Lemon Cheesecake: refreshing flavor with Setouchi lemons
Soft Drink with Exclusive Mini Figure (5 designs, from 1,400 yen)
Each drink comes with a mini figure of a character sitting on a sushi plate. A total of 153,000 figures are available while supplies last.
In-Game Item Redemption Codes
Laser tickets and stickers include redemption codes for in-game rewards: 30,000 Denny and one collab-exclusive commemorative item. Codes can be redeemed from June 24 through July 19, 2026, 23:59:59 JST, limited to one redemption per UID. The laser ticket also includes a serial code for a lottery in which 150 winners will receive a set of five collab-exclusive sushi plates (entry until July 12).
Special Themed Stores and SNS Campaign
From June 24 to July 12, 2026, two locations — Sushiro Namba AMZA (Osaka) and Sushiro Akihabara Chuo-dori (Tokyo) — will be transformed into special collab stores recreating the world of Zenless Zone Zero. Select stores with the large touch-display “Digiro” will also offer an exclusive “Zenless Zone Zero Mode.” In addition, by following Sushiro’s official X account and reposting designated campaign posts, 20 winners will receive 10,000 yen in Sushiro meal vouchers (campaign runs June 24 to July 12).
Important Notes
- All merchandise is provided randomly, one item per eligible purchase; designs cannot be chosen
- Each item ends once the allotted quantity sells out
- Takeout orders and takeout-only stores (Sushiro To Go, Kyotaru Sushiro) are excluded
- Prices vary by store; check the official app or website for availability
This limited-quantity collaboration is a must for both Zenless Zone Zero players and sushi lovers — visiting early is strongly recommended.