Hama Sushi Launches the “Southern Bluefin Otoro & Big Neta Festival” Nationwide
Hama Sushi, the conveyor-belt sushi chain operated by Hama-Sushi Co., Ltd. under Zensho Holdings, will hold the “Hama Sushi Southern Bluefin Otoro & Big Neta Festival” at stores nationwide starting Tuesday, June 9, 2026. Headlined by the rich, melt-in-your-mouth “Southern Bluefin Otoro,” the fair features a lineup of hearty, oversized neta that sushi lovers won’t want to miss.
Standout Menu Items at 100 Yen (110 Yen Tax Incl.)
The flagship “Southern Bluefin Otoro” is offered at a remarkable 100 yen (110 yen tax incl.), alongside other filling “big neta” items at the same price.
- Southern Bluefin Otoro 100 yen (110 yen tax incl.) — rich, fatty, melt-in-your-mouth flavor
- Extra-Large 5-Vegetable Kakiage Nigiri 100 yen (110 yen tax incl.) — made with onion, carrot and three more vegetables
- Duck Tsukune Gunkan 100 yen (110 yen tax incl.) — charcoal-grilled duck meatball in a sweet-savory special sauce
Heaping “Yamamori” and Premium Neta Items
The festival also brings the aromatic seared “Yamamori Seared Toro Salmon Tsutsumi,” the springy “Yamamori Red Shrimp Tsutsumi” topped with capelin roe, and the sweet, plump “Kuruma Prawn.”
- Yamamori Seared Toro Salmon Tsutsumi 160 yen (176 yen tax incl.)
- Yamamori Red Shrimp Tsutsumi 160 yen (176 yen tax incl.)
- Kuruma Prawn 210 yen (231 yen tax incl.)
Shifuku no Ikkan (Blissful Single-Piece) Series
Premium-fish specials round out the lineup.
- Kagoshima Thick-Cut Live-Killed Hiramasa (Amberjack) 290 yen (319 yen tax incl.)
- Large Fried Shrimp Nigiri 290 yen (319 yen tax incl.)
- Whole Conger Eel 480 yen (528 yen tax incl.) — served with coarsely ground wasabi
Sides and Sweets to Complete the Meal
Enjoy the flavorful “Rich Cold Tantanmen (with Sichuan pepper),” made with two kinds each of sesame and vinegar, and the “Hana-Koebi® Fish Nuggets.” The nuggets come in five random shapes—fish, squid, heart and more—so guessing the shape is part of the fun. The Hama Cafe Lab also offers a “Rich Matcha Baked Cheesecake.”
- Rich Cold Tantanmen (with Sichuan pepper) 430 yen (473 yen tax incl.)
- Hana-Koebi® Fish Nuggets 220 yen (242 yen tax incl.)
- Rich Matcha Baked Cheesecake 270 yen (297 yen tax incl.)
Win Vouchers in the Official X Campaign
To celebrate the fair, Hama Sushi’s official X account is running a campaign giving away 3,000-yen dining vouchers to a total of 80 winners by lottery.
- Period: Tuesday, June 9, 10:30 – Saturday, June 13, 23:59
- How to enter: Follow the official account (@hamasushi_jp) and quote-post the campaign tweet
Event Overview
- Period: From Tuesday, June 9, 2026
- Locations: Hama Sushi nationwide (planned for 672 stores as of June 8)
- Notes: Prices vary at some stores. Items available while supplies last; some items have different sales periods.
Don’t miss this chance to savor melt-in-your-mouth otoro and hearty big neta at Hama Sushi.