Jonathan’s ‘Summer Tohoku Cold Noodle’ Fair Kicks Off June 11
Jonathan, the family restaurant chain operated by Skylark Restaurants, will hold its ‘Summer Tohoku Cold Noodle’ Fair from Thursday, June 11, 2026, perfectly timed for what is expected to be a scorching summer. Two of Tohoku’s greatest noodle dishes — Iwate’s “Morioka Reimen” and Akita’s “Mugendo Inaniwa Udon” — share the stage in special summer versions for a refreshing culinary experience.
Fair Overview
- Locations: All Jonathan stores (excluding morning hours until 10:30am)
- Period: Thursday, June 11 – Wednesday, September 2, 2026 *Sales period subject to change; may end without notice
- *Availability and pricing may vary by store
Iwate’s Famous “Morioka Reimen” Makes a Long-Awaited Return
“Morioka Reimen,” which sold 220,000 servings last year (total cold noodle sales from April 17 to September 3, 2025), returns this summer. The noodles, sourced from a noodle maker in Iwate Prefecture, feature a firm, chewy texture and smooth finish, served in a popular clear, mellow bouillon-based broth. Customize the flavor to your liking with kimchi and gochujang.
- Morioka Reimen (with kimchi & gochujang) [À la carte] [1.5x noodles] 1,209 yen incl. tax
- [Small rice set of choice] 1,429 yen incl. tax *Set reimen is 100g (pre-boiled)
Akita’s Renowned “Mugendo” Inaniwa Udon Evolves
From the long-established “Mugendo” in Inaniwa, southern Akita Prefecture, this Inaniwa udon is crafted using a hand-stretching technique passed down since the Edo period, with artisans carefully stretching each strand. It boasts a lustrous appearance, firm body, and smooth finish. This year it appears as an evolved “curry soy-milk tantan” style fragrant with sansho chili oil.
- Chilled Curry Soy-Milk Tantan Udon with Sansho Chili Oil [À la carte] 1,319 yen incl. tax
- [Set with savory-salt scallion-sauce karaage] 1,539 yen incl. tax
100% Angus Beef “Savory-Salt Scallion Sauce” Stamina Plate
A luxurious stamina plate featuring a 100% Angus beef hamburger steak bursting with beefy umami, finished refreshingly with a special “savory-salt scallion sauce” enhanced by the tartness of Setouchi lemon. A side of “green chili miso” lets you change up the flavor — refreshing yet hearty enough to chase away the summer heat.
- 100% Angus Beef Savory-Salt Scallion Sauce Hamburger Plate 1,539 yen incl. tax
- 《Special Value Set》[with salad] 1,649 yen incl. tax
Father’s Day “Jona Lottery”
From Thursday, June 11, order any “100% Angus Beef Steak Hamburger” to receive one guaranteed-win “Jona Lottery” ticket (dine-in only). The grand prize is a 1kg steak set! Distribution runs Thursday, June 11 – Wednesday, June 24 *while supplies last. Sponsored by Meat & Livestock Australia.
Summer-Ready “Unagi” (Eel) Also Available
Thick, plump eel is steamed and then basted and grilled four times for a fragrant, satisfying dish.
- Unaju (with soup & side dish) 1,979 yen incl. tax
- Unaju Double (with soup & side dish) 2,859 yen incl. tax
With full summer just around the corner, enjoy Tohoku’s celebrated noodles — cooling to the senses through texture and aroma — easily at your neighborhood Jonathan. Be sure to visit and savor this refreshing seasonal experience.