When does FamilyMart's Why 45% More campaign start?

The campaign kicks off March 24, covering both in-store and online items.

How many products are included in the FamilyMart 45% more campaign?

24 total — 14 in-store items and 10 available through FamilyMart's online store.

Do I pay more for the 45% extra quantity?

No, prices stay the same. You get 45% more product at the original price.

What kind of products are part of this campaign?

Convenience store staples like snacks, drinks, and daily goods — both fresh and packaged items.

Can I buy the campaign items online if I'm not near a FamilyMart?

Yes, 10 of the 24 items are available via FamilyMart's online shop.

FamilyMart Japan "Why 45% More" Campaign — All Products | 14 In-Store + 10 Online Items, Starting March 24

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Key Takeaways:FamilyMart Japan is running a ‘Why 45% More’ campaign starting March 24, offering 14 in-store and 10 online products at the same price but with 45% more quantity. It’s a rare chance to stock up on convenience store staples without spending extra — essentially a free size upgrade across a wide range of items.

🎉 Breaking

FamilyMart “Why 45% More” Campaign
Same Price, 45% Bigger!

Starting March 24 (Tue), 2026 — 14 in-store + 10 online-exclusive items get a 45% size boost for 2 weeks

FamilyMart Japan is launching its “Nazeka 45% Zōryō Sakusen” (Why 45% More Campaign) from March 24, 2026 for two consecutive weeks! Fan favorites like Nama Koppe Pan (strawberry jam & margarine bread), Spicy Chicken, and Angel’s Cheesecake will get 45% more product at the same price. Plus, online-exclusive items including Kobe Beef and Häagen-Dazs sets are also joining the campaign. There’s even an X (Twitter) giveaway for free coupons!

🛒 Wave 1: March 24 (Tue)

🍞

Nama Koppe Pan (Strawberry Jam & Margarine)

¥145 incl. tax

300M+ units sold — first-ever 45% size increase

🍗

Spicy Chicken

¥210 incl. tax

Long-seller since 2001, juicy thigh meat

🍫

FamiMa The Crêpe — Raw Chocolate

¥258 incl. tax

Chewy crêpe with rich raw chocolate filling

🍣

Sukeroku Sushi Set

¥578 incl. tax

Upgraded to 5 inari + 6 maki rolls — shareable size

🍜

Ramen-so “Rekishi wo Kizame” Pork Ramen

¥698 incl. tax

#1 annual seller in the hot noodle category

🍵

Afternoon Tea Chardonnay Straight Tea

¥118 incl. tax → 950ml

100% Sri Lankan tea leaves, chardonnay aroma

🫓

Stretchy Cheese Pizza Man (Steamed Bun)

¥170 incl. tax

Tomato sauce × stretchy cheese balance

🌽

Chocolate Corn Puffs

¥158 incl. tax

Crispy corn puffs coated in chocolate

🛒 Wave 2: March 31 (Tue)

🍛

30+ Spice Signature Curry

¥450 incl. tax

Long-selling favorite with deep, layered spice and fruit sweetness

Note:Not available in Miyazaki & Kagoshima

🍝

Large Mentaiko Spaghetti

¥598 incl. tax

Mentaiko × kelp tea × butter richness

🥪

Teriyaki Chicken & Egg Sandwich

¥348 incl. tax

Classic sandwich now 45% bigger

🥗

High-Protein Roast Chicken Pasta Salad

¥398 incl. tax

25.0g protein per serving with Japanese onion dressing

🍰

Angel’s Cheesecake

¥250 incl. tax

Hokkaido cream & NZ cream cheese

🍘

Rich Bite-Size Kabukiage Rice Crackers

¥138 incl. tax

Crispy rice crackers with rich sweet soy sauce

📦 Online Exclusives: March 19 (Thu) 12:00~

🍜

Microwave Noodle Set (No Pot Needed)

¥2,916 incl. tax

Izumo soba, udon & soy ramen — 4 packs each

🍲

NATUREFUTURe Freeze-Dried Soup Set

¥2,916 incl. tax

Ginger soup, egg soup ×5 each, minestrone ×4

🐷

Kirishima Black Pork Miso-Marinated Set

¥3,240 incl. tax

Saikyo miso 150g ×3 + rice koji miso 150g ×2

🍚

Chef Kuwaoori’s Wagyu Beef Tendon Okowa

¥4,860 incl. tax

80g × 9 pieces of sticky rice with wagyu

🥩

Kobe Beef Yakiniku

¥7,560 incl. tax

70g × 5 (350g total) — world-renowned wagyu brand

🥐

Butter Baked Choux Rusk — 12 Pieces

¥2,808 incl. tax

Choux pastry baked with sugar butter cream

🍡

Himukaya Cream Daifuku — 12 Pieces

¥2,700 incl. tax

Café au lait ×4, matcha ×4, chocolate ×4

🍓

Hoshi Fruits Amaou Strawberry Cream Daifuku

¥3,564 incl. tax

Fukuoka amaou strawberry × 9 pieces

🥩

Yonezawa Beef Sirloin Steak

¥16,740 incl. tax

600g (3 steaks) — beautifully marbled premium wagyu

🍨

Häagen-Dazs Special Set

¥6,800 incl. tax

Mini cups, bars & Lovers Assort — luxury bundle

🎁 X (Twitter) Giveaways

🍞 Win a Free Nama Koppe Pan — 10,000 Winners!

Period: March 24 (Tue) 10:00 – March 28 (Sat) 23:59, 2026

How to enter: Follow FamilyMart on X (@famima_now) + reply to the campaign post with the designated hashtag

Coupon valid until: March 30 (Mon) 23:59

🍵 Win Up to 45 Bottles of Afternoon Tea — 45 Winners!

Period: March 27 (Fri) 18:00 – April 6 (Mon) 23:59, 2026

How to enter: Follow FamilyMart on X + quote-repost the campaign post with the designated hashtag

Winners: Up to 45 people × 45 bottles each, based on repost count

Note: All supersized items are available while supplies last.

Note: Prices shown include tax (reduced 8% rate applies to eligible items).

Note: Product specifications and prices may differ in Okinawa.

Note: Some items may not be available in Miyazaki and Kagoshima prefectures.

Note: Online-exclusive items are sold through “FamiMa Online.”

Note: Images are for illustration purposes only.

View Official Campaign Page →

FamilyMart “Why 45% More” CampaignSame Price, 45% Bigger!