📚 IPO Complete Guide


📈 Low Risk, High Return Investment Strategy

Complete Guide to Japanese IPO Investing

81% Win Rate (2004-2025) | 7 Ways to Boost Your Odds【Latest】

🌏 This Article is For

  • Expats in Japan looking to grow wealth through IPO investing
  • Investment beginners wanting to improve their IPO winning odds
  • Anyone comparing Japanese securities companies’ IPO lottery systems

💡 With a residence card and My Number, anyone can open a securities account and start!

IPO Complete Guide

Key Takeaways:Japanese IPO investing has an 81% win rate from 2004–2025, meaning most winners sell for a profit on day one. The catch: it’s a lottery system, but there are real strategies to boost your odds across multiple brokers. If you’re an expat in Japan with a residence card and My Number, you can start today.

Complete Guide to Japanese IPO Investing! How to Increase Your Winning Odds & Choose the Right Broker

“What is an IPO? How do I participate?” “Is it really hard to win the lottery?”

IPO (Initial Public Offering) investing is known for low risk and high returns. From 2004 to 2025, approximately 81% of IPOs had opening prices higher than their offering prices, making it highly profitable when you win.

💡 Big Returns from Small Investments!

The appeal of IPO investing is achieving multiple returns with relatively small capital. For example, Aidemy in 2023: a ¥105,000 investment turned into approximately ¥556,000! A gain of 429.5%, multiplying capital by 5.3x.

While profit amounts may be smaller than large IPOs, small IPOs can offer huge opportunities in terms of ROI (return rate).

This article covers IPO basics, techniques to improve your winning odds, and lottery systems of various securities companies.

1. What is an IPO? The Basics

IPO stands for “Initial Public Offering”. Simply put, it’s when a company lists its shares on a stock exchange for the first time.

💡 Basic IPO Investment Flow

1️⃣ Company announces listing (IPO approval)
2️⃣ Investors participate in book-building (demand submission)
3️⃣ Offering price is determined
4️⃣ Lottery determines winners
5️⃣ Trading begins on listing day, opening price is set
6️⃣ Sell at opening price for profit!

How IPO Profits Work

IPO shares can be purchased at the “offering price” before listing. The first price in the market on listing day is called the “opening price.”

📈 Profit Calculation Example

Offering price: ¥1,050 × 100 shares (Investment: ¥105,000)
Opening price: ¥5,560 × 100 shares (Sale: ¥556,000)

Profit: ¥451,000 (+429.5%, about 5.3x!)
※Aidemy 2023 actual example

Popular IPOs often see opening prices 2x or 3x the offering price. Some have even exceeded 10x! This is the greatest appeal of IPO investing.

Basic IPO Terminology

Term Description
Offering Price Price set before listing. Winners can purchase at this price.
Opening Price First price set in the market on listing day.
Book Building (BB) Period for collecting investor demand. Must apply during this period to participate in lottery.
Lead Underwriter Main securities company handling the IPO. Gets the largest share allocation.
Breaking Issue When opening price falls below offering price, resulting in a loss.
Deposit Requirement Funds needed to participate in lottery. Some brokers don’t require this.

2. Why IPO Investing is Recommended

IPO investing is known for its high win rate among stock investments. Let’s look at why.

🎯 4 Advantages of IPO Investing
  • High Win Rate: About 81% of IPOs from 2004-2025 had opening prices above offering prices
  • Low Risk: Funds fully returned if not selected. Zero participation cost
  • High Returns from Small Capital: ¥100,000 investments can return 2x, 3x, or even 5x+
  • Quick Profits: Sell on listing day for profits within days to weeks

3. Historical IPO Performance Data

Let’s look at IPO performance from 2004-2025. Average win rate of 81%, average first-day profit of about ¥200,000 – impressive numbers!

Year IPO Count Opening > Offering Win Rate Avg Gain Avg First-Day Profit
2025 55 46 84% 35.3% (1.4x) ¥52,298
2024 86 64 74% 30.5% (1.3x) ¥43,787
2023 96 67 70% 54.9% (1.5x) ¥84,532
2022 91 72 79% 46.5% (1.5x) ¥67,200
2021 125 103 82% 52.5% (1.5x) ¥104,343
2020 93 69 74% 105.6% (2.1x) ¥193,482
2019 86 76 88% 82.1% (1.8x) ¥167,527
2018 90 80 89% 116.5% (2.2x) ¥245,771
2017 90 82 91% 109.2% (2.1x) ¥213,283
2016 83 67 81% 71.0% (1.7x) ¥134,022
2015 92 82 89% 87.3% (1.9x) ¥162,296
2014 77 59 77% 88.8% (1.9x) ¥186,194
2013 54 52 96% 117.1% (2.2x) ¥209,441
2012 46 37 80% 54.6% (1.5x) ¥68,533
2011 36 19 53% 23.9% (1.2x) ¥41,239
2010 22 10 45% 16.2% (1.2x) ¥41,045
2009 19 13 68% 47.8% (1.5x) ¥101,026
2008 49 20 41% 62.6% (1.6x) ¥30,141
2007 121 89 74% 50.6% (1.5x) ¥97,386
2006 188 159 85% 103.0% (2.0x) ¥246,431
2005 158 151 96% 161.1% (2.6x) ¥534,370
2004 175 165 94% 110.3% (2.1x) ¥446,231
✅ 22-Year Performance Summary

📊 Average Win Rate: 81% (Opening > Offering)
💰 Average First-Day Profit: ~¥200,000
📈 Average Gain: 74.0% (1.7x)

2005 was exceptional with 2.6x average gain, with profits exceeding ¥530,000!

4. How Much Can You Earn? Latest Rankings

Let’s see how much profit IPO investing can actually generate.

2024 IPO Top Gainers TOP5

Rank Company Listing Date Offering Opening Gain Profit (100 shares)
🥇 1st Jinjibu (142A) 3/22 ¥1,750 ¥3,980 +127.4% +¥223,000
🥈 2nd Cocolive (137A) 2/28 ¥1,780 ¥3,990 +124.2% +¥221,000
🥉 3rd Info Strategy Tech (155A) 3/28 ¥460 ¥1,021 +122.0% +¥56,100
4th Hikari Foods (138A) 2/28 ¥2,660 ¥5,850 +119.9% +¥319,000
5th Forcia (304A) 12/26 ¥1,750 ¥3,640 +108.0% +¥189,000

2023 IPO Top Gainers TOP5

Rank Company Listing Date Offering Opening Gain Profit (100 shares)
🥇 1st Aidemy (5577) 6/22 ¥1,050 ¥5,560 +429.5% +¥451,000
🥈 2nd Genova (5570) 4/18 ¥470 ¥2,106 +348.1% +¥163,600
🥉 3rd ispace (9348) 4/12 ¥254 ¥1,000 +293.7% +¥74,600
4th Technology (5248) 1/26 ¥1,000 ¥3,650 +265.0% +¥265,000
5th AeroEdge (7409) 7/4 ¥1,690 ¥5,860 +246.7% +¥417,000
💡 Big Returns from Small Investments!

ispace in 2023: Only ¥25,400 investment (¥254 × 100 shares) generated +¥74,600 profit!
Gain of +293.7%, capital grew about 4x!

While the profit amount is small, the ROI is incredible.

5. Legendary IPO TOP3

Here are the 3 legendary IPOs that generated the largest profits in history.

🏆 All-Time IPO Profit Rankings TOP3
Rank Company Year Offering Opening Multiple Profit (100 shares)
🥇 1st HEROZ 2018 ¥4,500 ¥49,000 ~10.9x +¥4,450,000
🥈 2nd Headwaters 2020 ¥2,400 ¥28,560 ~11.9x +¥2,616,000
🥉 3rd Serverworks 2019 ¥4,780 ¥18,000 ~3.8x +¥1,322,000

※Profit calculated based on 100 shares purchased, sold at opening price

✨ The HEROZ Sensation

HEROZ in 2018: ¥450,000 investment became approximately ¥4,900,000!
A single stock generated +¥4,450,000 profit – truly legendary.

While such jackpots are rare, consistent applications across multiple accounts can eventually lead to a win!

6. How to Apply for IPOs

To start IPO investing, you need to open securities accounts. Here’s the application process.

1

Open Securities Accounts

Open accounts at brokers with IPO services like SBI Securities, Rakuten Securities, Monex Securities. Opening multiple accounts is recommended.

2

Check IPO Information

After listing approval, IPO info is published on broker websites. Confirm book-building period, price range, lead underwriter, etc.

3

Apply During Book Building

Submit your desired shares and price during BB period (usually 5 days to 1 week). Applying at the upper price limit is standard.

4

Check Lottery Results

Lottery is conducted after offering price is set. Check if you won, are on standby, or lost.

5

Purchase if Selected

If selected, confirm your purchase intent. Funds are required at this point.

6

Sell on Listing Day (First-Day Selling)

Sell with a market order on listing day to sell at opening price. This is “first-day selling.”

⚠️ Note: About Deposit Requirements

Some brokers require funds upfront (deposit required), others don’t (no deposit).

No Deposit Required Matsui, Nomura, Mizuho, Okasan Online, SBI Neo Trade, DMM
→ Apply without advance deposit! Fund after winning.

7. Securities Company IPO Lottery Systems【All 16】

IPO lottery systems vary significantly by broker. Choosing the right one is key to winning.

Lottery System Types

System Type Description Benefits
Equal Lottery 1 person = 1 vote, regardless of capital Those with less capital
Capital-Weighted More shares applied = higher odds Those with more capital
Tier-Based Advantages based on trading history/assets Active traders
Points-Based Accumulated points increase odds Persistent applicants
Legend:
No Deposit Required No advance funding needed
Deposit Required Must fund in advance
⚠️ Understanding Lead Underwriter Importance!

In IPOs, lead underwriters receive an overwhelming majority of shares.

【Allocation Ratio Guide】
• Lead Underwriter: ~80-90% of total shares
• Other Brokers: Remaining ~10-20% shared

This means applying through lead underwriters significantly increases winning odds!

2024 results: SMBC Nikko led 23 IPOs, Daiwa and Mizuho each led 17, Nomura led 15. Major brokers dominate lead roles.

All 16 Securities Companies

🔵 SBI Securities

#1 in Underwriting
IPO Challenge Points
Many Lead Deals
Deposit Required

2024 Deals: 77 (11 as lead) | Accounts: ~14.41M

System: 60% lottery + 30% IPO Challenge Points + 10% discretionary

Features: Points accumulate with losses, increasing future odds. Advantageous with more capital, but even with less, accumulated points give you chances. The must-have account.


SBI Securities

SBI Securities
Get 100 V Points for opening an account!

🔵 Matsui Securities

Equal Lottery
No Deposit Required
3,000P Bonus

2024 Deals: 53 (0 as lead) | Accounts: ~1.67M

System: 70% equal lottery

Features: No advance deposit needed! Fund after winning. Best capital efficiency. Highly recommended for beginners.

🔴 Rakuten Securities

100% Lottery
Share-Weighted
Deposit Required

2024 Deals: 55 (0 as lead) | Accounts: ~12.56M

System: 100% lottery (share-weighted, with per-stock application limits)

Features: All allocation is lottery-based. More shares applied = more lottery entries. One of few brokers that publishes lottery odds.

🟢 SMBC Nikko Securities

Equal Lottery
Most Lead Deals
Tier-Based
Deposit Required

2024 Deals: 53 (23 as lead) | Accounts: ~3.01M

System: 10% equal lottery + 5% tier-based

Features: Excellent lead underwriter track record among major brokers. Online allocation is equal lottery, giving beginners a chance.

🔵 Monex Securities

100% Equal Lottery
Free Reports
Deposit Required

2024 Deals: 49 (0 as lead) | Accounts: ~2.76M

System: 100% equal lottery (1 person = 1 vote)

Features: Equal chance regardless of capital. Best recommendation for beginners with limited funds. Excellent IPO reports.

🟠 Okasan Online

Equal Lottery
No Deposit Required
Tier-Based

2024 Deals: 49 (2 as lead) | Accounts: ~310K

System: 10% equal lottery + 90% tier-based

Features: No advance deposit needed! Fewer accounts make it a hidden gem. Higher tier = better odds.

🔴 Nomura Securities

Major Broker
Top Lead Underwriter
No Deposit Required

2024 Deals: 45 (15 as lead) | Accounts: ~6.05M

System: 10% lottery (online allocation)

Features: Japan’s largest securities company. Overwhelming lead underwriter track record. No advance deposit required.

🔵 Mizuho Securities

Major Broker
Many Lead Deals
No Deposit Required

2024 Deals: 44 (17 as lead) | Accounts: ~1.85M

System: 10% lottery (online allocation)

Features: Part of Mizuho Financial Group. Excellent lead underwriter track record. No advance deposit required – very convenient.

🔵 Daiwa Securities

Major Broker
Many Lead Deals
Tier System
Deposit Required

2024 Deals: 38 (17 as lead) | Accounts: ~3.55M

System: 10% equal lottery + discretionary allocation

Features: One of Japan’s representative major brokers. Excellent lead underwriter track record. Tier system benefits active traders.

🔵 Daiwa Connect Securities (formerly CONNECT)

Equal Lottery
Ponta Points
Deposit Required

2024 Deals: 36 (0 as lead) | Accounts: ~500K

System: 70% equal lottery

Features: Daiwa Group’s smartphone broker. Access same IPOs as Daiwa Securities! Many deals with equal lottery – great for beginners.

🔵 Tokai Tokyo Securities

Equal Lottery
Regional Lead Deals
Deposit Required

2024 Deals: 32 (4 as lead) | Accounts: ~380K

System: 10% lottery

Features: Regional broker centered in Tokai area. Occasionally acts as lead underwriter – great opportunity when it happens. Fewer accounts is an advantage.

🔵 Iwai Cosmo Securities

Equal Lottery
Deposit Required

2024 Deals: 35 | Accounts: ~160K

System: 10% lottery

Features: Fewer accounts mean higher odds. Kansai-based broker but nationwide account opening available.

🔵 SBI Neo Trade Securities

Equal Lottery
No Deposit Required
Tier System

2024 Deals: 23 | Accounts: Few

System: 10% equal lottery + 90% tier-based

Features: No advance deposit needed! SBI Group member with increasing IPO deals. Low fees too.

🔴 MUFG eSmart Securities (formerly au Kabucom)

Equal Lottery
¥2,500 Bonus
Deposit Required

2024 Deals: 21 (11 as lead) | Accounts: ~1.85M

System: 10% equal lottery

Features: Part of MUFG Group. Earn Ponta points. Supports IPO applications from NISA accounts.

⬛ DMM Kabu (DMM.com Securities)

100% Equal Lottery
No Deposit Required

2024 Deals: 10 | Accounts: ~140K

System: 100% equal lottery

Features: No advance deposit needed! 100% equal lottery – perfect for beginners. Fewer accounts make it a hidden gem. Lower deal count.

🔵 Aizawa Securities

Equal Lottery
Deposit Required

2024 Deals: 9 | Accounts: ~70K

System: 10% lottery

Features: Very few accounts – ultimate hidden gem. Fewer deals but potentially higher odds.

🟠 GMO Click Securities

100% Equal Lottery
GMO Group Perk
Deposit Required

2024 Deals: 0 | Accounts: ~540K

System: 100% equal lottery (preferential allocation for GMO Group IPOs)

Features: Few regular IPO deals, but preferential allocation when GMO Group companies go public. GMO Internet Group shareholders get extra benefits.

📊 Securities Company IPO Comparison (2024 Results)
Broker Deals Lead Lottery System Deposit
SBI Securities 77 11 60% lottery + 30% points Required
Rakuten Securities 55 0 100% lottery Required
SMBC Nikko 53 23 10% equal + 5% tier Required
Matsui Securities 53 0 70% equal lottery Not Required
Monex Securities 49 0 100% equal lottery Required
Okasan Online 49 2 10% equal + 90% tier Not Required
Nomura Securities 45 15 10% lottery Not Required
Mizuho Securities 44 17 10% lottery Not Required
Daiwa Securities 38 17 10% equal lottery Required
Tokai Tokyo 32 4 10% lottery Required
MUFG eSmart 21 11 10% equal lottery Required
SBI Neo Trade 23 0 10% equal + 90% tier Not Required
DMM Kabu 10 0 100% equal lottery Not Required
GMO Click 0 0 100% equal lottery Required

※2024 results. Brokers with more lead deals offer better winning chances!

8. 7 Ways to Increase Your Winning Odds

IPOs are very popular, with winning odds reportedly around 1%. However, these methods can significantly increase your chances.

📌 7 Strategies to Win

① Open Multiple Securities Accounts

The most effective method. Open 5 accounts = 5x the chances! Opening accounts is free, zero risk to increase odds.

💡 Recommended Account Opening Priority

1️⃣ SBI Securities (#1 underwriting, points system)
2️⃣ Monex Securities (100% equal lottery)
3️⃣ Matsui Securities (no deposit required)
4️⃣ Rakuten Securities (100% lottery allocation)
5️⃣ SMBC Nikko (most lead deals)
6️⃣ Okasan Online (no deposit, hidden gem)
7️⃣ DMM Kabu (no deposit, 100% equal)

② Use No-Deposit Brokers

Matsui, Nomura, Mizuho, Okasan Online, SBI Neo Trade, DMM require no advance deposit! Apply to multiple lotteries without spreading your capital.

③ Use Family Accounts

Open accounts for your spouse or parents too – your odds increase accordingly. Some brokers also allow accounts in children’s names.

④ Accumulate SBI IPO Challenge Points

SBI Securities awards 1 point per loss. Using points increases winning odds – persistence guarantees eventual wins.

💡 The Power of IPO Challenge Points
Persist for 3 years and you could accumulate over 100 points. Use these points and even popular stocks become winnable!

⑤ Apply Through Lead Underwriters

Lead underwriters get ~80-90% of shares – overwhelmingly higher odds. Check each IPO’s lead underwriter and apply through them.

⑥ Target Less Popular IPOs

Super popular stocks have extremely high competition. B-C rated IPOs have lower competition, making them easier to win.

⚠️ Stock Selection Tips
• Actively apply for A-C rated stocks
• Be cautious with D-rated stocks (high breaking risk)
• Use IPO rating sites for reference

⑦ Apply to Every IPO

Obviously, not applying means zero chance. Consistently applying every time is most important.

✅ Real User Experiences
“Using multiple accounts × family accounts, I win 5-10 times per year” “Accumulated IPO Challenge Points for 3 years and won a popular stock” – many success stories like these!

9. Latest IPO Schedule

Currently available IPOs and upcoming listings.

📅 Latest IPO Schedule

グリーンライト・再エネインフラ投資法人
(509A)

Coming Soon

Listing: 3/10()
BB Period02/20〜02/27
Lottery03/02
Application03/03〜03/06

ジェイファーマ
(520A)

BB Open

Listing: 3/25()
BB Period03/06〜03/12
Lottery03/13
Application03/16〜03/19

ベーシック
(519A)

BB Open

Listing: 3/25()
BB Period03/06〜03/12
Lottery03/13
Application03/16〜03/19

セイワホールディングス
(523A)

Coming Soon

Listing: 3/27()
BB Period03/11〜03/17
Lottery03/18
Application03/19〜03/25

ビタブリッドジャパン
(542A)

Coming Soon

Listing: 4/2()
BB Period03/17〜03/24
Lottery03/25
Application03/26〜03/31

レクメド
(529A)

Coming Soon

Listing: 4/2()
BB Period03/17〜03/23
Lottery03/24
Application03/25〜03/30

システムエグゼ
(548A)

Coming Soon

Listing: 4/6()
BB Period03/19〜03/26
Lottery03/27
Application03/30〜04/02

ヒトトヒトホールディングス
(549A)

Coming Soon

Listing: 4/7()
BB Period03/19〜03/26
Lottery03/27
Application03/30〜04/02

10. Risks and Considerations

IPO Investment Risks

⚠️ Breaking Issue Risk
Not all IPOs rise. About 20-30% have opening prices below offering prices (“breaking issue”).

Characteristics of IPOs prone to breaking:

  • Large offering size (¥100B+ large IPOs)
  • High public offering ratio (30%+)
  • Unprofitable or low growth
  • Poor market conditions at listing
  • Re-listing cases

IPO Characteristics to Avoid

Risk Factor Description
Large IPOs High offering amounts lead to loose supply/demand, harder for prices to rise
Re-listings Previously listed companies returning to market tend to be less popular
High VC Selling Seen as founders/VCs cashing out, tends to be avoided
High Public Offering Ratio More supply makes price increases difficult
Late December Listings Year-end capital dispersion and IPO concentration increase competition
Unprofitable Companies Low growth expectations, investors avoid
✅ Countermeasures
Skip D-rated IPOs and only apply to popular stocks. Use rating sites like “IPO Kabu” to judge whether to apply.

11. FAQ

Can IPOs really make money?
From 2004-2025, approximately 81% of IPOs were profitable on first-day selling. However, not all rise, so stock selection is important. Aim for C-rated or higher stocks using rating sites.
How much capital is needed?
Most IPOs have offering prices of ¥1,000-3,000. With 100-share units, ¥100,000-300,000 is sufficient. Brokers like Matsui require no advance deposit – fund after winning.
I can never seem to win…
IPO winning odds are reportedly around 1%. Open multiple accounts and apply to every IPO consistently. Especially use no-deposit brokers (Matsui, Nomura, Mizuho, Okasan, DMM) to apply to multiple lotteries without spreading capital.
Can I apply from a NISA account?
Yes, many brokers support IPO applications from NISA accounts. If you win, profits are tax-free – highly recommended. However, applying from both NISA and regular accounts doesn’t increase odds (they’re combined).
Do I have to sell on the first day?
Not necessarily. But IPO stocks often decline after listing, so first-day selling is recommended for beginners. For long-term holding, properly analyze the company’s growth potential.
Can foreigners participate in Japanese IPOs?
Yes! With a Japanese securities account, foreigners can participate. Requires residence card and My Number.
What are IPO Challenge Points?
An SBI Securities exclusive system. You get 1 point per IPO loss, and using points increases winning odds. Persist for 3+ years and even popular stocks become winnable.
Which broker is easiest to win with?
There’s no definitive answer, but brokers with fewer accounts (Okasan Online, Iwai Cosmo, Aizawa) have relatively higher odds. Also, no-deposit brokers (Matsui, Nomura, Mizuho) let you apply multiple times at zero cost – recommended.
What’s the difference between lead and regular underwriters?
Lead underwriters are the main brokers handling the IPO, receiving ~80-90% of total shares. Other underwriters share the remaining 10-20%. Applying through lead underwriters gives higher odds.
Can I apply after the BB period?
After BB comes the “Application Period” where you can still apply. However, some brokers only allow lottery participation during BB – check your broker’s rules.
What is “standby” (hoketsu)?
“Standby” means waiting for winners to cancel. If someone cancels their win, standby applicants may be promoted to winner. When you receive standby notice, decide whether to purchase within the application period.

12. Summary

IPO investing is an attractive method targeting high win rate, low risk, and high returns.

✅ IPO Investment Key Points

  • 22-year average win rate: approximately 81%
  • Legendary HEROZ achieved +¥4,450,000 profit!
  • Small investments can return 2x, 3x, sometimes 5x+
  • Open multiple securities accounts to increase odds
  • Use no-deposit brokers (Matsui, Nomura, Mizuho, Okasan, DMM)
  • Accumulate SBI IPO Challenge Points for eventual wins
  • Skip D-rated IPOs, aim for A-C rated

The secrets to IPO success are “Multiple accounts” + “Apply every time” + “Persist”.

Start by opening accounts at SBI, Monex, and Matsui!

📌 Top 3 Recommended Brokers

1️⃣ SBI Securities – #1 underwriting! IPO Challenge Points
2️⃣ Monex Securities – 100% equal lottery
3️⃣ Matsui Securities – No deposit required, best capital efficiency

🚀 Start Your IPO Journey Today!

SBI Securities is the top choice — #1 in IPO underwriting with the unique Challenge Points system!
Account opening is completely free. Start trading as early as the next business day!


SBI Securities
▶ Open Free SBI Securities Account

Get 100 V Points bonus when you sign up through this link!

📝 About the Author

May’s Money Info Hub administrator. Based in Japan, sharing investment and asset management information while practicing IPO investing.

⚠️ Disclaimer

IPO schedules and systems may change. Investment decisions are your responsibility. Consult financial institutions or professionals as needed. This does not recommend purchasing specific financial products. Please understand the risk of principal loss before making decisions.

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