Akindo Sushiro Co., Ltd. (headquarters: Suita, Osaka; President: Kohei Arai), operator of the conveyor-belt sushi chain Sushiro, is teaming up with TV Yamaguchi’s local information program “mix” for the very first time. Two limited items — a sushi roll inspired by Kintaikyo, one of Japan’s three most famous bridges, and a sushi made with fugu (pufferfish), a flavor long loved in Yamaguchi — go on sale from Wednesday, September 2, 2026 at Sushiro restaurants across Yamaguchi Prefecture.
A First Collaboration Rooted in Community
Sushiro upholds five promises, one of which is “to create restaurants that delight the local community.” This project was born from the desire to give something back to customers in Yamaguchi, and was developed jointly with “mix,” an information program broadcast in the prefecture every weekday evening. The items were conceived by announcer Mizuki Morimoto, a self-professed Sushiro superfan who once visited the chain nine days in a row. Sushiro’s product development team then refined her ideas into menu items that could be prepared consistently in-store.
1. Kintaikyo-Style Roll — from 480 yen (tax incl.)
A visually striking roll inspired by Kintaikyo Bridge in Iwakuni City. Pickled daikon and other fillings are mixed into the sushi rice, then topped with shiso leaf, shredded egg crepe and cucumber before each roll is hand-made inside-out at the restaurant. Shrimp, salmon, gizzard shad and simmered conger eel are arranged on top like the arches of the bridge, finished with glittering salmon roe.
Extra Steps for Extra Flavor
- Seasoned mixed rice, rolled inside-out one by one in-store
- Shrimp and salmon cured in vinegar at the restaurant to draw out flavor
- Comes with a special pick featuring announcer Morimoto, who helped develop it
Beyond its eye-catching appearance, no shortcuts were taken in preparation, making taste just as much of a highlight.
2. Fugu and Seared Milt Wrap with Ponzu Jelly — from 280 yen (tax incl.)
This item stars fugu, a delicacy beloved in Yamaguchi. Ma-fugu is seared skin-side for a fragrant aroma and paired with torafugu milt that is soy-seared just before serving, then finished with a refreshing ponzu jelly. The rich milt, smoky fugu and bright jelly strike an elegant balance. Please note the fugu used is not sourced from Yamaguchi Prefecture.
Sales Details
- On sale from: Wednesday, September 2, 2026
- Area: Sushiro restaurants in Yamaguchi Prefecture (not available at some locations)
- Kintaikyo-Style Roll: from 480 yen incl. tax / 2,700 servings planned
- Fugu and Seared Milt Wrap with Ponzu Jelly: from 280 yen incl. tax / 4,500 servings planned
- End of sales: Both items end once the planned quantity sells out
Prices vary by restaurant. Availability and pricing at each location can be checked on the official app or website after launch. Neither item is available for takeout.
About TV Yamaguchi’s “mix”
A two-hour evening wide program that “mixes” everything viewers in Yamaguchi want to know: local news, weather, seasonal live reports, town walks, featured products and gourmet information. It airs Monday to Friday from 16:50 to 19:00, exclusively in Yamaguchi Prefecture.
Summary
With prefecture-only availability, limited quantities and a menu built around a local landmark and local delicacy, these items appeal to Yamaguchi residents and visiting travelers alike. Since sales end as soon as stock runs out, an early visit after September 2 is recommended.