Major Japanese conveyor-belt sushi chain Sushiro has announced its first-ever collaboration with Sanrio’s beloved character Hello Kitty, launching at Sushiro restaurants nationwide on Wednesday, July 29, 2026. Themed “KAWAUMA HELLO KITTY” — where adorable Hello Kitty meets Sushiro’s deliciousness — the campaign turns Sushiro into a special summer destination packed with cuteness and great sushi.
Campaign Overview: Two Phases
The collaboration runs in two phases: Phase 1 from July 29 and Phase 2 from August 19, each featuring a wide range of limited-edition goods. All items come randomly — one per eligible menu item — and designs cannot be chosen. Every item is limited in quantity and ends once supplies run out.
Phase 1 Menu (from July 29)
Sushi with Collab Picks (8 designs) — from 250 yen (tax incl.)
- Mala-style albacore tuna with fried green onion (270,000 picks available)
- Squid with plum and shiso (270,000 picks)
- Shrimp + negitoro wrap (400,000 picks)
Dessert with Collab Stickers (8 designs) — from 350 yen
- Apple mille crepe melba (340,000 stickers)
Phase 2 Menu (from August 19)
Sushi with Clear Collab Picks (8 designs) — from 250 yen
- Large shrimp (243,000 picks)
- Squid + negitoro wrap (270,000 picks)
Dessert with Collab Seals (8 designs) — from 330 yen
- Warabi mochi and candied sweet potato (288,000 seals)
Pouches, Charms, Mascots and More
- Tsukuro DIY sushi set with zipper pouch (4 designs): from 720 yen, Phase 1 (315,000 pouches)
- Tsukuro DIY sushi set with mini charm (4 designs): from 720 yen, Phase 2 (315,000 charms)
- Collab sheet (5 designs): included with the DIY set in both phases
- Soft drink with collab mascot: from 1,350 yen. Phase 1 offers 5 designs including one secret (234,000 units); Phase 2 offers 4 designs including one secret (144,000 units)
The DIY sushi set includes shrimp, tuna, salmon, egg, salmon roe, corn mayo, cucumber, mini rice balls, and nori seaweed.
5% Off Coupon and Social Media Giveaway
The back of each collab sticker and seal doubles as a 5% off Sushiro coupon, valid from September 9 to September 30, 2026, with unlimited use during the period (excluding online takeout orders and delivery). A social media campaign will also give away digital Sushiro meal vouchers to 20 lucky winners.
Special Collab Stores and “Digiro” Hello Kitty Mode
During the campaign, five special collaboration stores will open in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. Selected restaurants equipped with the large touch display “Digiro” will also feature an exclusive “Hello Kitty Mode”.
Things to Know
- All goods are provided randomly; designs cannot be selected
- Each item is limited in quantity and ends when sold out
- Takeout is not eligible; takeout-only stores “Sushiro To Go” and “Kyotaru Sushiro” are excluded
- Prices may vary by store — check the official app or website for availability
- Bulk buying, resale, and in-store trading of goods are discouraged
Don’t miss this first-ever collaboration between the world-famous Hello Kitty and Sushiro — a perfect summer outing for families and friends to enjoy both “kawaii” and great sushi!