Matsuya x TV Anime ONE PIECE Collaboration Is Officially Happening!
Matsuya, the Japanese chain famous for its gyumeshi (beef bowls), curry, and set meals, has announced a collaboration with the hit TV anime ONE PIECE. Organized by Matsuya Foods Holdings Co., Ltd. (HQ: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), the campaign kicks off at 10:00 AM on Tuesday, June 30, 2026 at Matsuya locations nationwide. Order a collaboration set or a kids’ menu item and you can score original goods available only here.
Campaign Overview
- Period: Tuesday, June 30, 2026, 10:00 AM – Tuesday, October 6, 2026, 9:59 AM
- Participating stores: Matsuya nationwide (including combined “Matsuya・Matsunoya,” “Matsuya・My Curry Shokudo,” and “Matsuya・Matsunoya・My Curry Shokudo” stores)
*Available menu items and prices may vary by store.
Collaboration Sets Inspired by the Elbaf Arc!
Tied to the currently airing “Elbaf Arc,” Matsuya will sell the “Giant Bowl Set” and the “ONE PIECE Set.” For each collaboration set ordered, you’ll randomly receive one collaboration-exclusive “Original Acrylic Block Chopstick Rest” (12 designs total).
Eligible Menu Items
- Giant Bowl Set: An extra-large serving of rice topped with three times the regular amount of meat and onions for a hearty bowl, plus an original acrylic block chopstick rest. *Please note the large portion size when ordering.
- ONE PIECE Set: Add 200 yen (incl. tax) to any of six gyumeshi varieties to include an original acrylic block chopstick rest. Eligible bowls are gyumeshi, cheese gyumeshi, spicy negitama gyumeshi with plenty of green onion, kimchi gyumeshi, oni-oroshi ponzu gyumeshi, and tomato cheese gyumeshi.
Sales period: Tuesday, June 30, 2026, 10:00 – Tuesday, October 6, 9:59. *While supplies last. Orders via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are also eligible.
Free Goods With Kids’ Menu Orders (Part 1 & Part 2)
Part 1: Original Sticker With Mount
During Part 1, each kids’ menu item ordered comes with one randomly given collaboration-exclusive “Original Sticker With Mount” (12 designs total). Distribution period: Tuesday, June 30, 2026, 10:00 – Tuesday, August 18, 9:59.
Part 2: Original Name Charm & Figure
During Part 2, each kids’ menu item ordered comes with one randomly given collaboration-exclusive “Original Name Charm” (12 designs total), plus one “Original Figure.” Distribution period: Tuesday, August 18, 2026, 10:00 – Tuesday, October 6, 9:59.
Eligible items for both parts are the “Matsuya Kids’ Gyumeshi Wakuwaku Set” and the “Matsuya Kids’ Curry Wakuwaku Set.” *While supplies last.
Win an Original Collaboration Bowl — 100 Winners by Online Lottery!
The collaboration-exclusive “Original Collaboration Donburi Bowl” will be given to 100 winners via online lottery. Photograph a receipt (meal ticket or web receipt) for a single purchase totaling 800 yen (incl. tax) or more and apply through the dedicated form.
- Eligible purchase period: Tuesday, June 30, 2026, 10:00 – Tuesday, October 6, 9:59
- Receipt application window: Tuesday, June 30, 2026, 10:00 – Tuesday, October 13, 23:59
Follow & Repost Campaign
During the campaign, follow Matsuya’s official X account (@matsuya_foods) and repost the designated post to enter a draw. A total of 20 people (10 per part) can win the “Original Acrylic Block Chopstick Rest Complete Set” and “5,000 Matsuya Points.” Part 1 runs June 30 – July 12, and Part 2 runs August 18 – August 30.
This collaboration is perfect for summer family dining and ONE PIECE fans alike. If it sounds tempting, head to a Matsuya near you early before goods run out.