Yoshinoya’s Frozen Gyudon Tops 500 Million Servings
Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) is holding a commemorative campaign featuring special sets and a prize giveaway at the Yoshinoya Official Online Shop and various EC mall stores, marking the milestone of cumulative shipments of its frozen gyudon (beef bowl topping) reaching 500 million servings. Since going on sale in 1993, Yoshinoya’s frozen gyudon has been loved by countless customers and has now surpassed 500 million cumulative servings (estimated from cumulative shipments between March 1993 and the end of February 2026). As a product that lets you enjoy Yoshinoya’s signature taste at home with ease, it shines in many situations, from quick meals on busy days to stockpiling and gifts for family members living apart.
Campaign Period
The campaign runs from Wednesday, June 17, 2026, until 10:00 AM on Tuesday, June 30, 2026. As a token of gratitude for reaching 500 million servings, Yoshinoya has prepared special-priced products and a prize giveaway themed around the number “5.”
Special-Priced Sets Themed Around “5”
Products at the Special Price of 5,000 Yen (Tax Included)
- Family 13-Pack Set [Frozen]: 5,778 yen → Special Price 5,000 yen (tax incl.)
- Large Gyudon Topping 10-Pack [Frozen]: 6,102 yen → Special Price 5,000 yen (tax incl.)
Products at the Special Price of 5,555 Yen (Tax Included)
- Frozen Gyudon 16-Pack Set [Frozen]: 7,430 yen → Special Price 5,555 yen (tax incl.)
- Frozen Gyudon 6-Pack with Pickled Ginger, Yoshinoya Rice Bowl & Chopsticks Set [Frozen]: 6,380 yen → Special Price 5,555 yen (tax incl.)
Win a HARIO Rice Pot Giveaway
Delicious gyudon starts with the rice. A HARIO heat-resistant glass-lidded rice pot that lets you watch the rice cook will be given away by lottery to five lucky winners selected from customers who purchase a special-priced set between 10:00 AM on Wednesday, June 17, and 10:00 AM on Tuesday, June 30.
Commemorative Campaigns Planned at Some Co-ops
Some co-ops, including the Co-op Tohoku Sunnet Business Federation and the U Coop consumer co-operative, are also planning to hold a 500-million-serving commemorative prize campaign starting in July. Whether the campaign will be held, along with its details and period, should be confirmed with your local co-op.
Where to Buy Online
In addition to the Yoshinoya Official Online Shop, the products are available on official online sites across major EC malls, including the Rakuten Ichiba store, Yahoo! Shopping store, d Shopping store, and auPAY Market store. The official online shop also offers an e-gift service, making it convenient for gifting. Why not take this opportunity to grab the taste of Yoshinoya, easily enjoyed at home, at a great price?