When does the Starbucks x thisisneverthat collection launch?

It launches Tuesday, April 28, 2026 at 6:00 AM on the Starbucks Japan official online store, while supplies last.

Where can I buy the neverthatcoffee collection?

Only through the Starbucks Official Online Store in Japan. It is not being sold in physical Starbucks stores.

How much does the Waffle Hoodie cost?

The Waffle Hoodie in Khaki is ¥18,700 (tax included), made from 360GSM cotton blend French terry fabric.

Is there a purchase limit on launch day?

Yes, customers are limited to one item per product per order on April 28 to help more people get their hands on the collection.

What sizes are available in the apparel?

All apparel comes in unisex sizing from S to XL, including hoodies, T-shirts, and the long-sleeve waffle tee.

Starbucks x thisisneverthat Collection Launches April 28, 2026

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Key Takeaways：Starbucks Japan teams up with Seoul streetwear label thisisneverthat for its first-ever fashion collab, launching April 28, 2026. The ‘neverthatcoffee’ collection features waffle hoodies, tumblers, and packable bags priced from ¥5,500 to ¥18,700, sold exclusively via the Starbucks online store while supplies last.

Starbucks Partners with Korean Streetwear Brand for First-Ever Collaboration

Starbucks Coffee Japan has announced its first-ever collaboration with thisisneverthat, a streetwear brand from Seoul, South Korea. The collection, themed around the concept of neverthatcoffee, launches on Tuesday, April 28, 2026 at the Starbucks official online store in Japan.

The “neverthatcoffee” Concept

thisisneverthat is one of Korea’s leading streetwear brands, drawing inspiration from global street culture, music, and youth movements. Founded in Seoul in 2010, the brand is known for reinterpreting 90s American and Japanese youth culture, skate, military, and outdoor aesthetics through a modern lens.

Guided by the philosophies “freedom born from being unfinished” and “community created by sharing the same moment,” this collaboration proposes a new way to enjoy coffee as part of a street style lifestyle.

Collection Highlights

Apparel features thisisneverthat’s signature waffle fabric and cotton jersey, treated with garment wash and pigment dye techniques to create a well-worn, lived-in texture. The Siren logo on the back adds a distinctive Starbucks accent. All items come in unisex sizing from S to XL.

Key Items and Pricing (tax included)

Handle Lid Stainless Bottle 680ml: ¥6,600
Stainless Mug Tumbler 503ml: ¥5,500 (linear silhouette based on a popular Korean model)
Waffle Hoodie Khaki: ¥18,700
Hoodie Off-Black: ¥18,700 (360GSM cotton blend French terry)
S/S T-Shirt: ¥8,800 (Off-Black/White)
L/S Waffle T-Shirt: ¥12,100 (Khaki/White)
Cap: ¥8,800 (Black/Green)
Packable Backpack Black: ¥13,200 (15L capacity)
Packable Bottle Bag Black: ¥6,600
Digital Starbucks Card: ¥1,000〜30,000 (Black/White)